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Four Powerful Keyword Research Techniques for Website SEO

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Charlie Brown
March 09, 2017

Charlie Brown
Charlie Brown has written 11 articles for WebKnowHow.
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What haven’t you heard about SEO and internet marketing campaigns? Sure, these campaigns increase traffic to your site, boosting sales and brand awareness. However, there is one thing you aren’t reminded often – it takes time, extensive knowledge, and the right tools.

The success of your SEO marketing campaign depends on the keywords chosen.The failure or success of your search depends on the keywords chosen. We know what you are thinking: you must have a professional to run the show too; and you are right.

If you are a professional or you are working on being one, keep the following tips in mind:

1. Use your competitors’ sites

Keyword searches are mind-numbing to say the least. With the big number of niche websites, it is often challenging to find keywords relative to your services or products. A visit your competitors’ websites tackles this challenge. It is not stealing if you don’t lift off the exact ideas, is it?

To get the best out of your competitors, look at their authority ranks. Your focus should remain on the non-branded keywords.  Naturally, the branded keywords aren’t yours to use.

2. Google’s “Related Searches”

How many times have you scrolled down to the bottom of Google’s search result pages and ignored the “related searches” option? If you are carrying out research and have been ignoring this section, we can confidently inform you that you’ve been missing out on your chances at the best keywords.

Here is why: Google presents other similar keywords based on your initial search at the “related searches” section. The keyphrases and other suggested long-tail keywords are great to help in narrowing down your website searches. This is the best way for you to specify your needs. Information on http://keywordinspector.com/ is accessed much faster with this approach.

So, next time you are searching, why not lean into Google’s prowess for excellent keyword ideas? The results are loaded really fast and the best part is you do not pay anything; just gather a handful of keywords and extend your exploration.

3. Reports on industry-related websites

Industry-related websites are like online associations and magazines. They are effective since they churn our content regularly to appease advertisers. Their content marketing engines are often revved up meaning that these sites rank high. They also carry a significant number of relevant keywords. So instead of searching through dark corners, visit these industry-related websites. Even though you will search through many sites, you will come out with the best keywords for your blog.

4. Involve Google Suggest

Of all the data mining techniques you’ve read about or used, how often do you take advantage of that one tool right before you? We search so far for resources next to us. One such keyword mining resource is Google Suggest.

GoogleSuggest is a mine that spits out keyword suggestions at the end of the phrases we type. The suggestions are based on real content on the internet. In a way, this is Google’s way of connecting content searchers. The suggestions are the best guides for you to determine what is there. Basically, the suggestions help you curate better content with the right keywords.

Pro tip: Perhaps you should use the underscore sign for more suggestions next time.

In conclusion, keyword research requires intensive tools. Find different keywords and use great tools to optimize your website. Remember that you will get the best keywords that will generate traffic once you have understood your target audience.

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