Indispensable SEO Tools
| by Roger Janik | February 28, 2011 | |
One of the questions that I get asked at least every couple of months is what kind of basic tools do you use for SEO? The truth of the matter is that while I might use a specific tool to research keywords or a tool to watch traffic closely, I find that there are a few tools available, all of which are free and indispensable - and help me with my day to day projects. Whether you are looking at your competition, tracking your page rank, or looking to find a weakness in your site or blog, the following tools are an efficient way to get deeper understanding and conduct research. |
Google Strikes Back Against Black Hat SEO
| by Roger Janik | February 24, 2011 | |
Many people in the SEO/SEM community are talking about the recent article in the New York Times titled: "The Dirty Little Secrets of Search". |
Facebook Updates its Advertising Using Content from Users
| by Roger Janik | February 14, 2011 | |
When it comes to advertising, it's said that there is usually nothing better than the strategy of word of mouth. Hearing about a product or a service from a trusted friend or even an acquaintance is likely to help you drop your resistance to that item and open your wallet or pocketbook. As in the real world (brick and mortar), many businesses on the web are also looking for a way to leverage word of mouth for advertising purposes and one of the newest companies which is rolling out word of mouth to the masses is Facebook. |
Ad Preview Tool Announced from Google
| by Roger Janik | February 08, 2011 | |
Google understands that what drives its business is advertising. For years they have worked diligently to do all they can so that businesses may get a return on their investment when they use their AdWords service. AdWords, as SEO/SEM professionals already know, focuses on keywords. |
Google Moving Against Content Farms. What Does This Mean for SEO?
| by Roger Janik | January 31, 2011 |
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There's been quite some news recently regarding Google. First off, you've probably heard that CEO Eric Schmidt will be moving into the role of Executive Chairman while, co-founder Larry Paige will be CEO. But besides big news such as this, another news "shoe" dropped as well last week with Matt Cutts who is Google's Principle Engineer stating that Google will be actively making an effort to reduce spam from its rankings - specifically spam created by content farms. So what is spam created by content farms and how does this affect SEO and SEM professionals? |
Grow Your Local Business with Google Boost
| by Roger Janik | January 24, 2011 | |
When it comes to advertising on the web, you'll be hard pressed to find a service better for the average web business than Google's PayPerClick AdWords. Google has revolutionized the way web users and web sites connect - making it not only relatively affordable for just about any business on the web to attract views (impressions), but also level the playing field against huge corporations in many ways. |
Cutting Corners on SEO? Google Is Stepping Up Enforcement of Its Policies
| by Roger Janik | January 17, 2011 | |
SEO and SEM is always a game of cat and mouse with the big search engines. Professionals in the industry are always trying to determine the strategies that can help them place a website at the top of the rankings and deliver more traffic and business. While the vast majority of SEO and SEM professionals are considered "white hat" using tools and strategies that are ethically sound and that conform to the major search engines quality guidelines and policies, there are individuals that do cut corners and to some extent use whatever means necessary to rig the game against the search engines in their favor (we'll call this black hat). |
Optimize Your Site, Optimize Your Location
| by Roger Janik | January 10, 2011 |
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You probably already noticed that Google is spending tremendous resources and real estate space on its results pages to show both traditional search results along with location based results using its product Google Maps. Google Maps has grown in leaps and bounds not only for those using mobile phones and tablets, but for those searching at home. If you are a SEO/SEM professional, it's critical you take note of how location is changing how the major search engines are delivering and ranking results. |
To Rank Well in Google - Follow Google's Guidelines & Utilize Its Resources
| by Roger Janik | January 04, 2011 | |
When it comes to search engine optimization and search engine marketing, Google is definitely the site most professionals are trying to attract attention from. With the vast majority of the population using Google's search engine and vast array of other services to find information, research products & services and ultimately make purchases, there is no doubt that Google absolutely has a big say on whether a business or site succeeds on the web. This is why, it is important not only to keep up to date with what Google deems acceptable web behavior, but to look closely at their guidelines to ensure that your site/business doesn't do anything that can cause the Big G to flag and penalize you. |
Are You Optimizing for Bing?
| by Roger Janik | December 16, 2010 | |
While Google often gets the accolades and the spotlight, Microsoft's Bing has really become over the last couple of years a highly respectable and capable search engine. While many SEO and SEM professional focus enormous resources on Google, it may well be worth the effort to also focus on Bing as well. Here are some of the reasons why you should optimize for Bing and some tips on doing so |
