Google Losing Market Share in Search Engine Wars
| by Roger Janik | June 23, 2011 | |
For those SEO and SEM Professionals, it's not time to panic- far from it, however it is time to take note of the up and comers in Search. Bing, Microsoft's search engine property which has been around for a couple of years in its latest incarnation has actually been winning over some long time Google users. Bing has been quite competitive when it comes to its implementation of its features, as well as branding and deal making. This has made it the biggest gainer in market share- compared to Google- who has lost quite a lot over the last year. |
Top Level Domains To Shake Up The Web? Not Exactly
| by Roger Janik | June 23, 2011 | |
There's been a lot of press lately regarding ICANN's decision to allow the creation of just about any type of domain ending. Meaning that .com, .org, .edu and others which currently number about 25 could potentially reach millions in just a matter of a couple of years. So, what does this mean for the average web developer and business owner and more importantly, what does it mean for SEO/SEM professionals? |
How Rotating Content Affects Search Engine Optimization
| by Roger Janik | June 07, 2011 | |
One of the key factors to creating a website that draws and engages visitors is not only to have it look aesthetically pleasing, but to ensure that it is dynamic. There are websites that we all visit, but would we continue to visit these sites if they never changed or if they changed every month instead of weekly? |
Search vs. Social Media: Finding the Right Balance
| by Roger Janik | May 25, 2011 | |
I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business? Obviously, there should be a balance of search vs. social media marketing for anyone wishing to conduct a comprehensive web marketing campaign, but what this article is going to talk about is the general expectations of focusing on Search vs. Social media. |
Does Page Load Time Matter for SEO?
| by Roger Janik | May 16, 2011 | |
Page load time is defined as the time it takes for a webpage to fully load in a browser showing all elements of a page. Does relative page load time matter for SEO? Here's a question that has come up on my radar a few times over the last few months. In fact, Matt Cutts of Google recently spoke about it in one of his many blog videos (link below). So, with so many people wondering does the speed to load a page affect SEO, what is the answer? In short, the answer is yes, page load time does matter. |
Tips to Help You Optimize Your Website for Mobile Users
| by Roger Janik | May 09, 2011 | |
Mobile Search is constantly on the rise. As more and more people purchase smart phones and as smartphones get more and more powerful, mobile search has become a very big focus for many companies. Whether you are a local business or service the nation/world, you should consider how mobile search can affect your business. |
Do Shortened URL's Hurt or Help Your Rankings?
| by Roger Janik | April 18, 2011 | |
Shortened urls have been around for years. In fact, hundreds of thousands of people started using them once Twitter took off. There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back of our heads on whether or not it can hurt or help a campaign. |
Move Over "Like" Button, Google Announces the "+1" Button
| by Roger Janik | April 11, 2011 | |
Similar to the Facebook "Like" button that offers those with a Facebook account to vote socially and "like" something - whether a person, business or web page outside the walls of Facebook's closed eco-system, Google now is about to roll out a "Like" button of its own: the +1 (plus one) button. |
Yahoo!'s New Way to Search - Search Direct
| by Roger Janik | March 31, 2011 | |
Over the last couple of years Google, and to a lesser degree Bing, have shared the spotlight when it comes to search. In fact, Yahoo! who above all other brands brought search to the masses has found itself slowly in a death spiral that it finds hard to get out of. |
The New Google Algorithm Farmer - What SEO/SEM Professionals Need to Know
| by Roger Janik | March 10, 2011 | |
It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and, in addition, to a broad extent, low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this algorithm has been nicknamed The Farmer. |
