The Role of On-Page Content in SEO Strategies
| by Todd Bailey | February 06, 2012 | |
Many SEO developers have made a habit of focusing on keywords over the years and while relevant, useful keywords are an integral part of a search engine optimization campaign, some of those developers have not seen a great increase in traffic. Users care about more than just keywords; they care about content. |
The (Quickly) Changing Role of Twitter in SEO
| by Todd Bailey | January 30, 2012 | |
As Google goes forward with the changes to their search functioning making results more personalized by incorporating Google+ and other features, ripples continue to be sent out through the internet and search communities. Twitter has now released a strong statement opposing the changes because as they see it, twitter content will not appear on Google SERPs with as high a ranking as before. |
Facilitating Reputation Management Campaigns With Proper Communication
| by Todd Bailey | January 23, 2012 | |
Communication is central to just about everything we do, every day. This we all know and are constantly reminded of when we find ourselves in or witnessing common misunderstandings or failed conversations. Nowhere is it more essential to have clear communication though than in correspondence with clients regarding SEO, reputation management, or other campaigns that a firm is managing. Given the nature of reputation management, however, mutual understanding here is paramount. |
Customizing SEO Campaigns
| by Todd Bailey | January 18, 2012 | |
Personalization is becoming an even bigger part of SEO strategies at the start of 2012. The search giant, Google, in its attempt to gain some of Facebook's social networking market share, is rolling out its Search Plus Your World feature presently. This feature is entirely designed to incorporate personalized, social media elements even further into Google's algorithms than ever before and SEOs now have another powerful tool at their disposal. |
Does Domain Age Matter When Ranking in Google?
| by Roger Janik | August 25, 2011 | |
Here is a question that continues to come up ever since search engine optimization started to become popular all those years ago. For many, the idea that domain age can give a site an edge, especially if its older than others seems quite rational and for a time search engines did show indirectly that many older sites did indeed rank higher (of course other factors could have been in play). |
Caffeine Indexing, What is it?
| by Roger Janik | August 16, 2011 | |
If you are not in the SEO or SEM industry or if you have taken a bit of vacation this summer, you will sometimes find that it's hard to keep up with the many innovations that Google, Bing, Yahoo and others are offering to their users on the web. |
The Google Plus Project Gaining Traction and Has Potential
| by Roger Janik | July 21, 2011 | |
The first impressions are in. The overwhelming consensus is that Google+, the new social network and Facebook competitor is gaining traction and has the potential to be relevant in social networking on the web. In fact, these last few weeks have seen many updates and innovations from Google which are for the most part being well received. |
When SEO may not be worth the cost…
| by Michael Sherman | July 19, 2011 | |
Everyone wants to be at the top. Similar to many new website owners that believed owning a website meant business would subsequently be automatic, the majority of executives and business owners purchasing SEO believe that being at the top means their business will flourish, have thousands of visitors and hundreds of new orders. They rely heavily on the inaccurate data provided by third party SEO tools, Google Adwords Keyword Research and Keyword Tracker. Think again. The best keyword research, in my professional opinion, is common sense, not to exclude using keyword research tools, especially in a complex niche where there may be a great deal of important synonymous or misspellings. |
The New Google Plus One Button-Add it Now to Your WebPages
| by Roger Janik | July 14, 2011 | |
I have to admit, that viewing webpages today's means viewing a whole bunch of buttons everywhere. I see a button for Twitter, Facebook, Wordpress, Linkedin , etc. While I understand that many web developers are more than happy to add these button to help spread their content, many more take adding buttons with a grain of salt. So that now that Google +1 has created their own "Facebook Like" button, should web developers, SEO, and SEM professionals start adding it to their site? The answer is Yes! |
Google Introduces its New Social Network - The Google+ Project
| by Roger Janik | July 01, 2011 | |
Google Announces its new social network after years of development and months of rumor. For many Google watchers, The Google+ Project is finally a reality. I recently wrote about Google's- +1 button a few months ago - a button similar to Facebook's Like button where one can recommend a piece of content or web page to others in their group. During the time that this button was released, it was quite evident that Google had something big in the works. While all the pieces of the puzzle weren't viewable, with its June 28thannouncement by Google, its social networking project called the Google+ Project is finally taking shape. |
