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Link Cloaking: Cloak and Dagger in Affiliate MarketingIf you don't cloak your affiliate links, you may get stabbed in the back.
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Kathryn Beach August 04, 2006
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Kathryn Beach |
Kathryn Beach has been building websites and businesses online since 1998. Her website Affiliate Marketing Tips
offers an expanding universe of small business promotional tools and
tips you can use right away to build your business using smarter
marketing. Plus a free Opt In Master Course, step by step instructions
to help you build your list like the pros. |
Kathryn Beach
has written 1 articles for WebKnowHow. |
View all articles by Kathryn Beach... |
"Cloak and dagger" sounds like a joke, but it's truer than you might
like: if you don't cloak your affiliate links, you may get stabbed in
the back. If I were to advertise this link:
http://www.traffichoopla.com/cgi-bin/update.cgi/13196/ it would be very
easy for you to just cut it off after http://www.traffichoopla.com
It
wouldn't necessarily need to be a malicious act, maybe just laziness on
your part, but if this were a program where I got paid per click on my
affiliate link...I wouldn't get paid. If you slipped your own affiliate
username in the link, you would get paid. If I earned a commission on a
purchase, I wouldn't get it and you might.
There's another
reason to cloak your links. If you're half the affiliate that you
should be, you are promoting your link all over the internet. But as we
all know, affiliate programs come and go, and so does our interest in
any particular program. What happens when you drop a program? You have
to scramble to find all the places online where your defunct url is
residing, so you can change it or remove it. Chances are they won't all
be found.
You can use one of two ways to cloak a link that
involve creating html files, or you can use one of many services that
cloak links for you. The advantages to creating html files on your own
domain is that you only need to edit them when you drop an affiliate
program, you get links back to your domain, and you get page views that
improve your Alexa rank.
You can go here to find the two kinds of html code to choose from: http://www.selfseo.com/story-13929.php There is also a list there of cloaking services if you decide to go that route.
No
matter how you do it, cloaking your affiliate links will protect your
affiliate earnings and save you time and trouble in the long run. |
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