What the New iPad Could Mean for Mobile E-Commerce

Todd Bailey

Todd Bailey is Vice President of Digital Strategy at WebiMax, a leading SEO company with 500+ clients and 150+ employees as well as Lead Contributor at SEOservices.com

Todd Bailey has written 21 articles for WebKnowHow.

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The long-awaited iPad HD (formerly referred to as the iPad 3) is slated to debut tomorrow and the hype surrounding Apple's newest product is currently one of the hottest discussions on the Internet. Although numerous websites have posted blogs and articles covering the confirmed and rumored features of the new iPad, few have mentioned one of the most important aspects of Apple's new tablet: Its potential effect on E-Commerce.

Mobile Internet usage reached an all-time high in 2011 and Internet storefronts saw more traffic from mobile devices than ever before, as well. Many businesses have had E-Commerce solutions available to their customers and clients for quite some time, but countless others have jumped on the bandwagon since the tremendous increase of revenues from Internet shopping via mobile devices last winter. In the same time period, there was also a noted rise in tablet PC sales. While tablet device sales figures have declined since then; Web usage on the devices has not. Mobile Internet accessibility has proven to be an immensely popular feature on tablets and smartphones alike. In fact, recent survey results released by Google indicate that mobile devices will be the primary access point for more than a billion Web users in 2012.

Those impressive numbers are likely to become even more impressive when the iPad HD goes on sale. Even though the previous version of the iPad has lost some of its market share recently, the new version of Apple's tablet is expected to regain any lost revenues in addition to generating new sales for the company. The anticipated influx of iPad HD sales is subsequently likely to boost mobile online usage and E-Commerce.

Internet marketing companies should be poised to take advantage of increased E-Commerce revenues and recognize the importance of the iPad HD's release. If the new iPad does indeed manage to regain the market share its predecessor has lost, it is promising for Apple; however, online retailers and marketers could prove to be the real benefactors of skyrocketing tablet device sales.