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Fonts to Grab Attention

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Natalie Judd
November 16, 2006

Natalie Judd
Natalie Judd is a 20-year PR & marketing veteran and is principal of Big Voice Communiations and co-founder of Internet Master Series, the central place for the greatest internet marketing minds. More at www.InternetMasterSeries.com
Natalie Judd has written 1 articles for WebKnowHow.
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When trying to make your message stand out, you might try a variety of different fonts. But, before getting started picking a font, it is critical that you think about your audience and select a font that will be connect with them. Master copywriter, Michel Fortin, recently shared his top font recommendations with the Internet Master Series, here are his recommendations:

People who are not technically savvy or are newbies to the computer or Internet generally respond better to Serif font types in the headlines and body text of the copy.

For catering to business people who mostly read things offline but are now going online then you also might also want to stick to a Serif font. Serif fonts are those that have little curly queues and embellishments on the ends of letters like Times New Roman, Georgia, and Garamond.

When reaching an audience that is technologically advanced, having been on the Internet a long time, use daily email or consistently read online, they will probably respond better to a San Serif font in their body copy and headlines. A San Serif font is basically a font that has no curly queues and is basic block letters like, Arial, Verdana, Tahoma, Trebuchet.

If your audience is made up of both experienced new users then it is best to stick with and the Courier fonts, which are like typewriter fonts because everybody understands or knows Courier font.

When trying to reach an audience offline many of the same rules can apply. Generally speaking, Serif fonts are used more for headlines and sub-heads.

Regarding colors for fonts, here too you need to think about your audience. Technologically savvy people tend to respond much better to normal colored, especially black and blue fonts for the headline or header.

Red is increasingly used for headlines on the Internet. It is a popular color because it doesn’t invite scanning and is proven to increase response. This is especially true for less-technological people. But, when in doubt stick with the normal font colors of blue and black and you’ll be fine.

There is much more to selecting a font and color than meets the eye. Knowing your audience and using font to make a connection with them is the critical factor to success of any sales letter. By following these simple guidelines, you’ll be one step ahead of the rest.

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