Web Video Made SimpleMaverick Marketing™ Series
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Bob Dean Stanford September 20, 2006
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Bob Dean Stanford |
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Bob Dean Stanford
has written 1 articles for WebKnowHow. |
View all articles by Bob Dean Stanford... |
Do you want to increase your website sales, web-traffic, or start
your own online TV talk show? Would you like to broadcast your
newsletter articles or videos over the Internet to others? Has this
seemed impractical because video loads too slow, takes to much web
space or just seems to hard to understand. We’ll welcome to the NEW
world of instant loading, user friendly web video.
You may have noticed that a large number of websites are now
featuring videos, everything from music videos, to online training.
News is a popular use for presenting website video. You’ve probably
heard a lot about RSS (Really Simple Syndication), a format designed
for sharing web content like news headlines. RSS will be covered in a
future article.
Did you know?
That there are so many new advancements in online video and audio in
the last year, almost anyone can have their own online radio or TV talk
show, radio or television station without high fees, advanced technical
knowledge, and no FCC (Federal Communications Commission) intervention
or regulation. Just build a website, install your audio and/or video
files, advertise, and you’re in business. You can even broadcast your
audio and video files through RSS feeds (we’ll explain in a moment) to
websites worldwide and Joint Venture (JV) with other website owners to
include your video on their websites.
Why would you want to put video and audio on your website?
There are many reasons. We are now in the 21st Century and 2006 is
said to be the year of online video. Video is a premier sales tool.
You’ve heard that a picture is worth a thousand words. How many words
is a video with audio worth? A LOT! More than ever, people today are in
a hurry and easily distracted, and even sensitively attuned to watching
television many hours a day. TV is losing some of its ground to
web-surfing.
Give the people what they want, video. Entertain, inform and educate
them the way they are already trained for. Now it’s easier than ever to
do this. Here, we are focusing on adding video / audio to your website
for various purposes such as, marketing, training, V-Blogging, video
sharing and etc. New technology has made it easy to add fast loading
(called Streaming) video content to your website.
Until recently, between slow dial-up Internet connections and older
technology, adding video wasn't practical for general website usage.
But since over 60% of individuals online now have broadband access, and
the new streaming technology, audio and video files can now be viewed
online with little or no buffering. Buffering means to make the video
viewable to your computer (the simple explanation). Therefore, video is
now a feature that can be efficiently used online. There are still size
and quality limitations to consider, but the industry is making
progress in this arena almost daily.
The other problem hindering website video use was its complicated
installation process. It’s been very difficult for the average
individual to add video files to their websites. Windows Player
simplified this process but still had limitations. It played a few
formats, but not the streaming .swf (Flash) files and you had to know
how to install their player on your website to play the video. You
needed to know html webpage code or have a program like Microsoft’s
FrontPage to install the player and video on a webpage.
Now there are a few new solutions that make it easy for the average
person to install video on a website without needing too much computer
or webpage knowledge. If a person knows how to cut and paste a simple
code into a webpage, they can ad existing video files to their site.
The tutorials even teach how to do this for the absolute beginner.
The latest software is an integration of several individual modules
assembled as one user friendly software package that permits anyone to
convert most of the existing video formats into fast loading, high
quality, and streaming website videos. This software even enables you
to customize your video player, video size, and quality. There is no
player or software for your website visitor to download since the
player is built into your webpage and loads almost instantly.
There are many software programs available that claim it’s easy to
install video on your website. Most don’t work as promised. One good
suite is Camtasia, but it is complex to use and cost several hundred
dollars. A good user friendly, beginners’ level, feature-rich software
should cost less than $100.
Video Content
Making video for a website is very easy today. A mass amount of
people now have low cost digital video cameras. Many have video still
cameras. New software makes it easy for non-technical individuals to
create automatic training videos and presentation from still pictures.
We’ll cover this feature in the next article in this web-video series.
Digital video and still cameras easily connect to your computer to
upload the pictures from your camera to your computer in a digital
format. One simple conversion to the new streaming format, making a
video or audio player, and pasting the new code onto your webpage and
you’re in business.
Windows XP even includes “Windows Movie Maker” for editing your
videos in your computer. This is beginner level software but makes high
quality edits. Your video cam can give you the ability to immediately
create training videos, have your own TV talk show and etc. You simply
record your video on your computer, edit it if necessary, and save it
in the new streaming video format. Do a series of these and you have
prerecorded videos viewable by anyone with Internet access. If you
would like additional information on this subject, visit my website or
email me as referenced in my signature line below.
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