Search Engine Optimization Book, Search Engine Visibility, Updates Expert Advice on Search Engine Friendly Web Design

August 23, 2007; 04:08 AM
A new edition of the popular search engine optimization book, Search Engine Visibility, has just been published. Written by Shari Thurow, the book updates the search usability expert’s advice on search engine friendly Web design.

The book teaches readers, in easy-to-understand language and with techniques that can be implemented immediately, how to design and write copy for a Web site that can be easily found by the search engines, thus improving search engine visibility

“Simply building a Web site is no guarantee that important target audiences will visit that site,” said Thurow. “One of the primary ways in which people find Web sites is through search engines. If a Web site can be easily found by the search engines, the amount of qualified traffic it receives will greatly increase, thereby maximizing sales and other business opportunities.”

The only SEM book that features best practices – in fact, this is the only search engine friendly design book currently on the market – Search Engine Visibility teaches search engine approved design methods that are not considered spamming or cloaking, which are techniques of trying to obtain optimal search engine positions via unethical and unprofessional means.

A search engine friendly Web design will naturally increase the amount of qualified traffic to a Web site. Subsequently, companies can save thousands of dollars in online marketing, PR and advertising costs, freeing up resources for use in other vital areas, such as broader marketing, PR and advertising efforts, as well as product development, employee training, new business ventures and more.

Danny Sullivan, the Editor-In-Chief of Search Engine Land, said, “Shari Thurow has been a leader in helping guide people toward better search engine design through her writing and speaking. Now Shari has put her knowledge into book format, and it is a great companion for anyone involved in constructing Web sites.”

Peter Morville, author of Ambient Findability and Information Architecture for the World Wide Web, said, “Search Engine Visibility is the best introduction to SEO on the market. In this enjoyable, practical guide, Shari Thurow breaks down the walls between engineering, marketing, and design by illustrating how structure, content, and code can work together to deliver optimal findability and a better user experience.”

Gary Price, MLIS Founder and Editor of ResourceShelf, said, “It’s one thing to construct a Web site or Web page but something altogether different for this content to be found using both major Web search engines and specialized databases. A big challenge when trying to get this done this is making sure you’re getting the most current, accurate and authoritative information from a trusted expert. The exciting news is that readers of Search Engine Visibility are getting precisely what they need to know in an easy to read and understand format written by a person whose knowledge and advice is world renowned.”

All seasoned search engine marketers and Web developers, as well as college students and recent college graduates in SEM or Web design will benefit from reading Search Engine Visibility.

“Developers should know how to design search engine friendly Web sites from the very beginning. With this knowledge, any professional in the industry will be a more valuable asset in the job market and to the clients they serve, greatly increasing their earning potential,” said Thurow.

Thurow also identifies as a target audience advertising and marketing agencies that offer SEM and Web development to clients, then outsource the services to a separate SEM firm. “Advertising and marketing agencies need to have a basic understanding of how search engine marketing works and what they should and should not promise clients and Search Engine Visibility will teach them these principles,” said Thurow.

Given the ever-changing world of search engine technology, Thurow has created a companion Web site for Search Engine Visibility at www.searchenginesbook.com. The site features the latest information about search engine friendly design, additional resources and tips and updates to the book as needed.

Search Engine Visibility was released by New Riders in early January 2004 and has already sold more than 4,000 copies in the United States and abroad. The book retails for $29.99 and is available at www.newriders.com and www.amazon.com, as well as leading bookstores and discount retailers.

Thurow will regularly post answers to questions she receives about Web design and search engines to the site. Visit www.searchenginesbook.com and/or contact her at [email protected].

About Shari Thurow

Shari Thurow is Founder and SEO of Omni Marketing Interactive. She has been designing and promoting Web sites since 1995, and is outsourced to many firms throughout the U.S. The firm currently has a 100 percent success rate for getting client sites ranked at the top of search engine and directory queries.

Acknowledged as the leading expert on search engine friendly Web sites worldwide, Shari is the author of the top-selling marketing book, Search Engine Visibility. The book teaches Web developers how to build a site, from concept through promotion that pleases both site visitors and the search engines. She also writes a bimonthly search-engine marketing column for Clickz.com.

About New Riders

New Riders is an imprint of the Berkeley-based Peachpit Publishing Group, which has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web publishing, and general computing since 1986. Its award-winning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts. The Peachpit Publishing Group represents an elite collection of the world's top computer book imprints specializing in graphics and design, including its flagship, Peachpit Press, as well as New Riders, Adobe Press and Macromedia Press, among others. The Peachpit Publishing Group is a part of Pearson Education, the world’s largest integrated educational publisher (a Pearson company, NYSE: PSO).