DoubleClick Delivers New Widget- Based Ad Operations Dashboard

November 27, 2007; 06:20 AM

NEW YORK--(BUSINESS WIRE)--DoubleClick Inc., the premier provider of digital marketing technology and services, today announced the availability of the DART® for Publishers (DFP) Dashboard, an innovative, time-saving solution for ad operations professionals. The new DFP Dashboard combines Web 2.0 flexibility, intuitive functionality and vivid graphical displays – transforming common advertising operations tasks such as monitoring campaign performance and troubleshooting delivery issues. With the DFP Dashboard, information is presented in customizable tools called widgets designed to enable users to configure their dashboards to show the information most relevant to their role. This new tool is fully integrated with DFP and included at no additional cost to all existing DFP users.

“We invested in the DFP Dashboard to create a flexible new platform that provides our clients with enhanced visibility designed to improve their ad operations efficiency and responsiveness,” said Jonathan Bellack, vice president Publisher Core Products for DoubleClick. “This new interface represents our ongoing commitment to leverage the latest in Web technology to help our customers meet the rapidly changing demands of the digital advertising business.”

“The ability to customize the DFP Dashboard’s data and configuration has significantly increased the efficiency of our ad operations team,” said Marcella Regniault, Executive Director of Ad Operations and Planning at SI.com. “By providing timely updates of critical campaign information, the DFP Dashboard also makes it easy to be proactive and troubleshoot potential problems.”

Existing widgets include Ad Delivery, My Orders, Troubleshooting Tools, Deep Links, and more. The Dashboard also includes an RSS-based messaging platform for keeping customers up-to-date with important ad serving news, events, and system alerts. This powerful collection of customizable widgets makes it easy for publishers to proactively troubleshoot and fix campaign problems, helping to save time and increase efficiency and client satisfaction. For example, the new Troubleshoot Ads widget gives customers direct access to advanced diagnostic tools previously only available to DoubleClick’s own support engineers.

DoubleClick also announced its intention to use the Dashboard as a platform for the future to unify data from across its entire product suite and beyond to provide enhanced operational visibility for media sellers. Upcoming widgets are expected to include enhanced DART Adapt optimization reporting and a widget integrating DoubleClick’s DART Sales Manager workflow and finance management tool.

To learn more about DoubleClick DFP Dashboard, please visit http://www.doubleclick.com/dfpdashboard.

About DoubleClick Inc.

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.