November 26, 2007; 05:13 AM
Simsbury, CT (PRWEB) November 26, 2007 -- The Web Marketing Association judges will select the best online newsletters of 2008 in 86 industries as part of their sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org before the deadline of January 31, 2008.
"Micro sites and landing pages are a critical marketing tool for any company trying to effectively advertise on the Internet," said William Rice, president of the Web Marketing Association. "Banner ads and online newsletters are effective driving traffic, but it is the landing pages that convert the visitor into a customer. Each micro site and landing will be judged on creativity, innovation, impact, design, copywriting, and use of the medium as an advertisement. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating microsites and landing pages. It's also a great marketing opportunity for the winners to promote to senior management, customers and prospects".
The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.
"We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace," said Rice.
The 2007 Best of Show winner for Micorsite/Landing Page was Wunderman Team Detroit for My Dream. The newsletter was also recognized as the Best Automobile Microsite/landing page. Other Top Online Newsletters for 2007 included:
Avenue A | Razorfish Holiday Card Best Advertising Microsite/landing page submitted by Avenue A | Razorfish - Philadelphia
ESP Online Microsite Best Associations Microsite/landing page submitted by Advertising Specialty Institute
Microsoft Small Business Accounting Website Best B2B Microsite/landing page submitted by CRN International, Inc. & Microsoft SBA Website
Bank of America Business 24/7 Best Bank Microsite/landing page submitted by Organic, Inc.
Icehouse.com Best Beverage Microsite/landing page submitted by ad2, Inc.
TITAN Best Computer: Hardware Microsite/landing page submitted by ARC Worldwide Singapore
Dell CES Best Computer: Retailer Microsite/landing page submitted by Critical Mass
Adobe Creative Mind Site Best Computer: Software Microsite/landing page submitted by Adobe Systems Incorporated
Discover the Freedom of Precast Best Construction Microsite/landing page submitted by Arends Inc.
The Awareness Garden Best Consumer Goods Microsite/landing page submitted by 15 letters inc.
Adobe Creative Mind Site Best Design Microsite/landing page submitted by Adobe Systems Incorporated
Proposal Microsite Best Directory or Search Engine Microsite/landing page submitted by Berry Network, Inc.
Gentex Corporation Best Diversified Business Microsite/landing page submitted by Imirage, Inc.
College of William & Mary Sexual Assault Website Best Education Microsite/landing page submitted by Alexander & Tom, Inc.
Global Technical Careers microsite Best Employment Microsite/landing page submitted by Shell International Ltd, Attraction & Recruitment
Picturehouse: Pan's Labyrinth - Journals of Imagination Best Entertainment Microsite/landing page submitted by Deep Focus Entertainment Marketing & Promotions
Lakewood MySpace Site Best Faith-based Microsite/landing page submitted by Idea Integration
Easy Ups-I'm Just Like You Best Family Microsite/landing page submitted by Critical Mass Inc.
TIAA-CREF www.FindTheTimeCapsule.com Best Financial Services Microsite/landing page submitted by TMX Communications
Chiquita Banana Plantation Best Food Industry Microsite/landing page submitted by Chiquita & These Days
The Good Side Best Game Site Microsite/landing page submitted by RDA International and Nivea For Men
Soloflex microsite Best General Interest Microsite/landing page submitted by Overland Agency
Banner Health Alzheimer's Institute Best Health Care Microsite/landing page submitted by Banner Health IDD and Alzheimer's Institute
MGM Grand Hotel and Casino Website Best Hotel and Lodging Microsite/landing page submitted by MGM Grand Hotel and Casino - Internet Marketing
Nationwide Insurance - Times Square Best Insurance Microsite/landing page submitted by TM Interactive
www.TheAgencyOfTheYear.com (2006) Best Interactive Services Microsite/landing page submitted by TMX Communications
T-Online Palm Reader Best Internet Service Provider Microsite/landing page submitted by Robert & Horst Marketing GmbH
MedeFile Best Investor Relations Microsite/landing page submitted by Creative Direct Marketing Group
Ater Wynne company site Best Legal Microsite/landing page submitted by Overland Agency
The Air Guitar King Best Magazine Microsite/landing page submitted by Nitro FX Ltd
AlphaTEC Gloves Microsite Best Manufacturing Microsite/landing page submitted by MST Marketing Group
sueddeutsche.de / WM-Fanblock Best Media Microsite/landing page submitted by Robert & Horst Marketing GmbH
Siemens www.ChangeTheStatistic.com Best Medical Microsite/landing page submitted by TMX Communications
Blockbuster Happy Feet Promotion Best Movie Microsite/landing page submitted by Creative Digital Group
PIMCO Housing Project Best Mutual Fund Microsite/landing page submitted by Allianz Global Investors
Feed the Pig PSA Campaign Microsite Best Non-Profit Microsite/landing page submitted by American Institute of CPAs
Method Home: People Against Dirty Best Online Community Microsite/landing page submitted by Kadium
The Home Depot Home Services Best Other Microsite/landing page submitted by The Home Depot Home Servides / Creative Digital Group
Prilosec OTC Country Best Pharmaceuticals Microsite/landing page submitted by imc2
Sony CES News and Information Site Best Public Relations Microsite/landing page submitted by BGT Partners & Sony Electronics, Inc.
Westin Snowmass Residences Microsite Best Real Estate Microsite/landing page submitted by texturemedia
Garden Fresh Restaurant - Cherry Promotion Best Restaurant Microsite/landing page submitted by Red Door Interactive
WalMart - School Your Way featuring Kim Possible Best Retail Microsite/landing page submitted by Disney Online Ad Sales
Montgomery Bell Academy Best School Microsite/landing page submitted by WhippleHill Communications
SALOMON FREESTYLE BOX Best Sports Microsite/landing page submitted by Salomon - Megalo(s)
Digital Lifestyle Center (DLC) Best Telecommunication Microsite/landing page submitted by Avenue A/Razorfish and AT&T
Jealous Penguin Best Travel Microsite/landing page submitted by DDB Chicago / Domani Studios
DeSales University Best University Microsite/landing page submitted by Imirage, Inc.
The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to microsites and landing pages, Awards will be presented within each of the industry categories and advertising formats such as:
* Online ad (including banner, pop-up or interstitial)
* Online ad campaign
* Rich media online ad
* Rich Media ad campaign
* Email message
* Online newsletter campaign
* Microsite/Landing page
* Integrated ad campaign
* Ads the client did not choose
Industries represented in the 2008 IAC Awards are the following:advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, online community, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, sports, telecommunication, toy & hobby, transportation, travel and university.
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)
Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.
http://www.webmarketingassociation.org/
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