|
|||||||||||||||||||||||||
|
|||||||||||||||||||||||||
|
Umbria Announces Webinar on "Making Social Media Work"October 31, 2007; 11:35 AM Boulder, CO (PRWEB) October 31, 2007 -- Umbria CEO Janet Eden-Harris hosts Forrester Research Senior Analyst Peter Kim to conduct a webinar entitled "Web 2.0 Meets Marketing 2.0: Making Social Media Work" on November 7 at 3:00 pm EST. The webinar explores the importance and growing influence of social media, and how organizations can leverage social media to inform marketing programs including product development, advertising, and competitive analysis. To register for this webinar, visit http://www.umbrialistens.com/forms/landing/webinarNov7.php The webinar will include new research presented by Peter Kim on the changing landscape of traditional media sources, and the growth and influence of social media. Janet Eden-Harris will explore how online social media can be used to build engaging profiles of consumer segments--from teen gamers to moms, to retirees, as well as illustrate through case studies what can be learned through the analysis of social media. "The positive and negative opinions of everyday consumers are now
captured in blogs and online video, archived and indexed by search
engines for the world to see. Segmentation, targeting, and positioning
strategies formulated for mass media have limited impact in a world
where consumers have access to more information than ever and reinvent
themselves across different social networks," noted Peter Kim,
Forrester Research Senior Analyst in the July 2007 report, ''Best
Practices: Customer-Centric Marketing.'' Professionals working in market research, consumer insights, brand management, product management, advertising and marketing strategy will benefit from this educational webinar. This webinar is part of an ongoing series on "Harnessing the Power of Social Media," sponsored by Umbria. To register for the November 7 webinar, visit http://www.umbrialistens.com/forms/landing/webinarNov7.php
About Umbria Inc.
|
|
Copyright © 1998 - 2018 DevStart, Inc. All Rights Reserved |