StrongMail Expands Messaging Solutions with SMS Capabilities and Sybase 365 Partnership

October 16, 2007; 05:45 AM

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced new SMS messaging capabilities for delivering event-triggered alerts and notifications in real-time. StrongMail also today announced a partnership with Sybase 365, the global leader in mobile messaging interoperability and the delivery of mobile content, to deliver StrongMail-generated SMS messages via Sybase 365’s 700 mobile operator connections around the world.

StrongMail's new SMS capabilities enhance the value of its existing suite of on-premise solutions for marketing and transactional email by giving companies more flexibility to communicate with their customers via their preferred communication method. StrongMail's SMS capabilities will also enable companies to take advantage of this increasingly important channel for delivering instant notifications and event-triggered alerts.

By providing reliable email and SMS delivery from a single platform, StrongMail will enable companies to offer their customers more options for receiving time-sensitive messages. For example, an airline could use StrongMail's transactional email and SMS solutions to provide its website customers with the option to be notified of flight changes via email, text message or both.

“StrongMail has built its reputation on providing businesses with superior on-premise solutions for their marketing and transactional needs, and we are now expanding our expertise to SMS,” said Dave Cormier, director of product marketing at StrongMail Systems. “Our prospects and customers are excited about the business potential of leveraging email and text messages from a single in-house platform, and Sybase 365 is a valuable partner in getting those messages delivered.”

StrongMail's SMS capabilities integrate seamlessly with Sybase 365's operator-grade delivery platform that connects with the SMS infrastructure of more than 700 mobile operators across the globe. The world's number one provider of mobile messaging interoperability, Sybase 365 offers StrongMail unparalleled worldwide reach and reliable delivery — with a single connection.

“This partnership provides companies with a powerful new solution for delivering messages via two of the most effective customer communication channels — email and SMS,” said Gregory Dunn, vice president, Americas, Sybase 365. “By integrating its SMS capabilities with Sybase 365's worldwide network of mobile operators, StrongMail enables its customers to create a powerful connection with mobile users.”

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 6 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. For more information, visit: www.sybase.com/365.

About StrongMail Systems, Inc.

StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is headquartered in Redwood City, CA and is funded by DAG Ventures, Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.