ConfigCon Silicon Valley 2007: “Multimedia Solutions Fueling The YouTube Generation”

October 10, 2007; 04:03 AM

ConfigCon Silicon Valley 2007

ST. ALBANS, England--(BUSINESS WIRE)--ARC International (LSE:ARK) today announced ConfigCon™ Silicon Valley 2007 is returning to the Hyatt Santa Clara on Tuesday December 4. This free, daylong event will feature discussions geared to system and system-on-chip (SoC) designers interested in creating products for mobile applications delivering multi-standard multimedia content. It also will feature a new “CTO Summit” of technology visionaries from academia and private industry detailing new technologies and trends in the fields of system design software programmability, multimedia codecs, multicore architecture, simulation, profiling, and analysis…to name a few.

Free registration and conference agenda can be found at http://www.arc.com/configcon/siliconvalley_2007.html

ConfigCon Silicon Valley 2007 Keynotes:

    --  Intel
        Architect Jeffrey Hoffman will describe silicon solutions that
        will accommodate continuous wireless connectivity across any
        communications protocol, WiFi, WiMAX, and a wide range of
        cellular spectra.

    --  Microsoft
        Director of its Taiwan Technology Center, Dr. Jason Ta-Kang
        Ma, will detail the new Vista image platform and ecosystem for
        handhelds and desktops with a live demonstration of this new
        technology.

    --  Cadence Design Systems
        Corporate Vice President of Strategic Planning, Aurangzeb
        Khan, Cadence Design Systems, will describe visions of mobile
        video telephony: the drivers of technology and business
        collaboration.

    --  In-Stat
        Principal Analyst Gerry Kaufhold will detail the User
        Generated Content (UGC) revolution, and how it is changing not
        only the entertainment industry, but creating new market
        opportunities for content delivery in Web 2.0 and mobile
        applications.

    --  ARC
        President and CEO, Carl Schlachte, will describe how the
        "YouTube Generation" is impacting the semiconductor industry,
        and how new technologies are enabling a range of multimedia
        content to be delivered in a variety of form factors.

“CTO Summit” Sessions:

This session will focus on advanced solutions that will enable the creation of multimedia subsystems in SoCs. Each CTO will dive deep into the requirements imposed by multi-standard, multimedia codecs, advanced processor architectures, and development tools and design platforms for building complete solutions.

Session titles include:

    --  Multi-Standard Multimedia in Mobile Devices
    --  Multimedia: from SD to HD
    --  Advanced Multicore Architectures
    --  System Development Tools
    --  Next Generation System Design Platforms

About ConfigCon™

ConfigCon is a global developer conference that informs SoC engineers on hardware and software solutions based upon configurable processor technology – the industry’s fastest growing microprocessor architecture according to industry analysts. 1,000 people attended three ConfigCon events in 2006. For 2007 ConfigCon is expanding to new locations. Visit www.configcon.com to stay informed about venues, agendas, registration information, and copies of speaker presentations.

About ARC International plc

ARC International is the world leader in configurable media subsystems and CPU/DSP processors. Used by over 140 companies worldwide, ARC's configurable solutions enable the creation of highly differentiated system-on-chips (SoCs) that ship in hundreds of millions of devices annually. ARC's patented subsystems and cores are smaller, consume less power, and are less expensive to manufacture than competing products.

ARC International maintains a worldwide presence with corporate and research and development offices in Silicon Valley and St. Albans, UK. For more information visit www.ARC.com. ARC International is listed on the London Stock Exchange as ARC International plc (LSE: ARK).

ARC and the ARC logo are trademarks or registered trademarks of ARC International. All other brands or product names contained herein are the property of their respective owners. This press release may contain certain "forward-looking statements" that involve risks and uncertainties, including the development, implementation, and release of features described herein. These are at the sole discretion of ARC International. Licenses from 3rd parties for certain software and essential patents may be required depending on licensee's use/implementation. For other factors that could cause actual results to differ, visit the company's Website as well as the listing particulars filed with the United Kingdom Listing Authority and the Registrar of Companies in England and Wales.