Open Text Bridges the Gap Between Editorial and User-Generated Content with RedDot Web 2.0 Modules

October 2, 2007; 05:06 AM

Chicago, IL - - Until now, organizations looked to bolt-on periphery third party solutions to enhance their Web presence with Web 2.0 functionality such as forums, blogs, comments, and ratings.  Open Text™ Corporation (NASDAQ: OTEX, TSX: OTC), announced new offerings providing Web 2.0 capabilities integrated into the company’s RedDot Web Content Management suite.  RedDot now makes the integration of interactive applications and Web 2.0 functions possible in all Web-enabled media with new modules for Web 2.0.

"The survival of STA Travel depends on having a successful online presence – it keeps us relevant. Our Web initiatives are required to meet business objectives such as revenue generation, improved online sales conversion rates and increased referral income," comments Peter Liney, Chief Executive Officer of STA Travel.  "We see Web 2.0 applications as a critical component to the growth of our site.  By providing innovative new features, such as access to our user-generated travel logs and personal recommendations, we can greatly increase the appeal of our sites.  With RedDot, the user-generated information is captured and leveraged in the same manner as our editorial content.  The information is then shared with visitors through search and other unique experiences."

Web 2.0 is Native to the Content Management System
RedDot allows organizations to expand their Web initiatives to include blogs, forums, wikis, comment fields, and ratings as easily as selecting files or images and incorporating these applications into the Web site. Editors can easily initiate discussions in an intranet setting, or write an editorial entry, attach documents, and expand it with a forum or blog. Specific user groups can be easily granted "read" and "write" authorization. Best of all, the components can be easily reused for multiple Web projects.
Combining Editorial and User-Generated Content

Using RedDot to deliver Web 2.0 applications offers organizations the unique ability to keep all relevant content in a single repository thereby extending the overall business knowledge. Both user-generated content and editorial content become part of the organization’s managed information assets, thereby contributing to growth. All content, whether editorial or user-generated, can be accessed through centralized search, enhancing the visitors experience well beyond the traditional Web paradigm.

Security and Personalization for Web 2.0 Content
Today, organizations are demanding a persona-driven Web access tailored to respective information requirements, using portals and single sign-on.  Personalization concepts now also access user-generated content through the integration of Web 2.0 functions in RedDot. Using metadata such as language, regions, hierarchies, occupational groups, departments, and interests, knowledge can be assigned and accessed accordingly.

As a leader in Web Content Management, Open Text extends its RedDot solution with Web 2.0 components providing companies with the opportunity to exceed their goals for an innovative, interactive and compelling Web experience, bringing social networks capabilities to the forefront.

"Web 2.0 and social computing have reached the enterprise, moving beyond being a technological trend to becoming an essential component of successful Web strategies for leading organizations," said Daniel Kraft, President of RedDot, the Open Text Web Solutions Group. "Organizations are increasingly demanding seamless integration of Web 2.0 capabilities in our Web solutions offering as a key to their success. With the new Web 2.0 capabilities from RedDot, our customers can now achieve a closer relationship with their internal and external target audiences, while preserving the valuable information generated by end-users who contribute and collaborate."