“When I took a look at the new tracking capabilities and uProduce
Marketing Console from XMPie, I could not believe how far Cross Media
has come from just a year ago,” said Mike Panaggio, president, DME,
Inc., a Florida-based marketing services firm. “Now we are able to
track and report, piece by piece, all of the elements that drive a
Cross Media direct mail campaign while it’s happening, not just the end
result. Now that is true marketing!”
To help generate interest prior to the show, XMPie executed its own
Cross Media campaign in which customers were sent personalized mailers
designed like a treasure map. The mailing directed recipients to a RURL
(Response URL), http://treasure.xmpie.com/newuser,
where they could verify their contact information, sign up for demos at
the XMPie booth, and take part in a “treasure hunt” to discover the
latest variable-data print and Cross Media solutions from XMPie. Those
who attended the demo presentations were entered into a drawing at the
end of each session, where the winner was awarded a handful of coins
and rough-cut gems from a treasure box in the booth.
Other Graph Expo activities included an XMPie Users’ Group
reception, an informal networking event that invited current and
prospective customers to meet with XMPie executives and learn more
about the product solutions the company offers. XMPie President Jacob
Aizikowitz welcomed attendees and provided brief remarks.
“We felt a very positive vibe from customers and visitors to the
XMPie booth at Graph Expo,” said Aizikowitz. “They responded
enthusiastically to the capabilities of the new uProduce Marketing
Console, which arms ‘printers’ with the ability to become ‘marketers,’
and we were able to share best practices with them through the demos
and the Users Group Reception.”
XMPie announced three new products at Graph Expo:
- PersonalEffect™ 4.0, a tool that, for the first time, bridges Cross
Media publishing with tracking, analysis and reporting, giving
marketers the ability to analyze campaign behavior in real-time, then
immediately use the information to refine the campaign’s relevancy to
drive better results. Analysis and reporting are provided by the
uProduce Marketing Console, which won a Must See ‘em Award, sponsored
by PrintCom Consulting Group. The Must See ‘em Awards are given to the
most unique, innovative and compelling products and services at the
show. [see image]
- uDirect™ Studio combines uDirect Standard software with XMPie’s
image personalization software, uImage™ 3.0, and its variable charting
software, uChart™. Any creative professional on a Mac or PC with Adobe®
InDesign® CS2 or CS3 and a flat-table data file can efficiently create
a variable print document without a programmer, while incorporating
vivid personalized images and charts into their design.
- uStore™ 2.5 now includes features that make it even easier for
businesses to host online “document stores” to produce one-to-one
marketing materials. XMPie streamlined the order-to-fulfillment process
even further with new plug-ins that automate data flow in XML format
from the ordering page to the payment system to the production system.
uStore 2.5 also has a new built-in FedEx delivery mechanism and
supports international credit card payments through Bibit Global
Payment Services.
For those who did not attend Graph Expo 2007, XMPie is holding a
Webinar on Wednesday, Sept. 26th from 2:00 – 3:00 p.m. EST to
demonstrate its new product offerings. Visit www.xmpie.com for more information.
About XMPie
XMPie Inc., a software business-unit of Xerox
Corporation (NYSE: XRX), is the leading provider of software for
cross-media, variable-data one-to-one marketing. Its solutions help
businesses create and manage highly effective Cross Media campaigns,
leveraging their market and customer information to achieve dramatic
returns on their marketing dollars. XMPie software solutions are
available in two award-winning collaborative lines: uDirect for
desktop, print-only solutions, and PersonalEffect for server-based
Cross Media publishing, campaign management and more. Add-on modules
for specific solutions are available, including the award winning
uImage for image and graphics personalization; uStore, the Web-store
platform; uEdit for Web-based document editing; and uProduce Marketing
Console for analysis and management of oneto- one campaigns. XMPie is
headquartered in New York with an R&D center in Israel and sales,
support and professional services operations in the U.S., EMEA and Asia
Pacific. For more information, visit www.xmpie.com.