September 12, 2007; 09:32 AM
SUNNYVALE, Calif.--(BUSINESS WIRE)--Mercora, Inc., the leading social music discovery service for web
and mobile users, today announced that the company is launching a new
service and unifying all its products and services under the new brand
identity -- Social.FM. The company will begin operating under the new
name immediately and the website can be accessed at www.social.fm.
"We are on the verge of launching one of the most innovative and
ambitious product lines in social music discovery -- products that
span the desktop, web, widgets and mobile devices," said Srivats
Sampath, president and CEO of Social.FM. "Social.FM better reflects
the vision, product and market direction of the company."
The Social.FM product line features:
- Social.FM Web (Social Media Discovery): The all-new Social.FM
Web enables social discovery of music from friends and people
with similar preferences on the Social.FM network. Anyone can
search and discover music, music videos, biographies, album
information, reviews, pictures, and chat and interact with
Social.FM DJs worldwide. With over one million channels of
user-programmed music and over 3.5 million unique
user-contributed tracks, Social.FM embodies the ultimate
social music mantra of "music of the people, by the people and
for the people." Social.FM Web is developed on Adobe's Rich
Internet Application (RIA) framework, requiring no software
downloads or installation and featuring cross-platform support
for Microsoft Windows, Mac OS/X and Linux.
- Social.FM Desktop (Social Media Broadcasting): The new
Social.FM Desktop is a revolutionary and compelling social
media application that empowers web users to become Social.FM
DJs and broadcast their favorite artists and playlists to
their friends, family and music listeners worldwide. Web users
can create personal profiles, upload digital pictures and
share their favorite music with other Social.FM members with
similar musical interests. Social.FM DJs can communicate with
their listeners via Internet messaging, chat and real-time
charts. They can also participate in the ultra-competitive
race to join the DJ Hall of Fame -- the Top 200 DJs on
Social.FM, based on listening hours from music listeners
worldwide. With over 1 million citizen DJs already on the
network from over 140 countries, Social.FM has become one of
the largest social user-contributed and user-programmed music
discovery services on the Internet.
- Social.FM Network (Social Media Network): The Social.FM
Network implements a brand-new distributed content delivery
network, which is optimized to encode and stream media in
multiple formats to fixed and wireless networks. The new
Social.FM platform integrates seamlessly with emerging Web 2.0
and Rich Internet Application (RIA) technologies such as Ajax
and Adobe Flex, enabling the development of add-on services,
widgets and other social applications across multiple
platforms and devices.
The Social.FM product line also includes Social.FM Mobile, a new
version of which will be introduced this quarter.
Pricing and Availability
Starting today, Social.FM Web and Social.FM Desktop are available
FREE in beta at www.social.fm.
Members of the press and product reviewers can download
high-resolution company logos and background material at
www.social.fm/press.
About Social.FM
Social.FM is defining the future of social media consumption by
building innovative products and services that leverage social
broadcasting, social networking and user-contributed content to enable
consumers to enjoy their favorite media anytime, anywhere and from
anyone. Founded in 2005 by McAfee.com (NASDAQ:MCAF - News) founder and CEO
Srivats Sampath, Social.FM is headquartered in Sunnyvale, California,
USA. For more information, please visit us on the web at
www.social.fm.
Social.FM, Social.FM Desktop, Social.FM Mobile, Social.FM Web, and
Mercora are all trademarks or registered trademarks of Mercora, Inc.
All other product names and trademarks are the property of their
respective firms.