ClickTracks, the Web Analytics Solution from J.L. Halsey, Named Contender by Independent Research Firm in Web Analytics Platforms Report

September 12, 2007; 05:22 AM

Santa Cruz, CA (PRWEB) September 12, 2007 -- ClickTracks, the Web analytics solution from J.L. Halsey Corporation (OTCBB:JLHY), was among the select companies that Forrester invited to participate in its September 11, 2007 independent report, ''The Forrester Wave: Web Analytics Platforms, Q3 2007''. In this evaluation, ClickTracks was cited as a Contender in the Web Analytics category.

"ClickTracks is focused on making it easier for clients to use Web analytics data by providing a simpler product, streamlined feature set, and reports that adhere to best practices in quantitative data display," wrote Megan Burns, author of the Forrester Wave report. "We see ClickTracks as a good fit for small to mid-sized firms or departments with a limited budget. The usability of the ClickTracks interface together with the product’s strong data visualizations makes it an appealing choice for those just learning how to read and interpret Web analytics data."

"The platform’s visitor segmentation is at least as powerful, if not more so, as what’s in the base offering of many larger vendors. Plus there’s one very valuable report that only ClickTracks offers called 'What’s Changed,' which calls out any metric that has changed in a statistically significant way in a defined time period," Burns wrote.

"We are pleased that Forrester has recognized ClickTracks' position in the Web analytics industry," said Dan Robbins, ClickTracks' marketing director. "Our continued success over the past year demonstrates that our specialized approach to Web analytics – delivering actionable metrics without superfluous reports – is resonating within the market."

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by Small Business Technology Magazine and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.

ClickTracks is the Web analytics solution from J.L. Halsey Corporation (OTCBB:JLHY), a leading marketing technology provider. For more information, please visit www.clicktracks.com or send e-mail to info @ clicktracks.com.