September 5, 2007; 12:58 AM
Techfocus is operated by Kinch Electronics and
offers the latest innovative products in the technology accessories field,
currently focusing on products for the Creative Zen and Apple iPod range of MP3
players including FM Transmitters (http://www.techfocus.co.uk/iTrip-FM-Transmitters.htm)
and Chargers (http://www.techfocus.co.uk/iPod-Zen-Car-Mains-Chargers.htm).
In addition, the company stocks a wide range of accessories for wireless
devices, PC peripherals, mobile phones and PDAs.
The new website, at http://www.techfocus.co.uk,
has been designed and delivered as a fully bespoke e-commerce website by Screen
Pages (http://www.screenpages.com).
The new website features clean, simple navigation; best sellers, filtered
searches, cross- and up-sells, stock control, informative product information
and, importantly, same day dispatch. Customers can make purchases at many
points across the site – directly from the home page or from category pages, as
well as from product pages. Overall, the layout, design and usability of the
site have been enhanced to yield a more professional, knowledgeable approach.
Since launching, overall site conversion ratios have improved by over one third
(36%) and the rate of bulk deals and multiple purchases has increased by over
100%.
“We are very pleased to be working with Techfocus,” said Roger Willcocks,
managing director of Screen Pages. It’s a business that has grown rapidly in a
clear niche and is a very effective online operator with excellent fulfillment.“
“Our internet business has been growing rapidly and it became critical to
introduce a robust, flexible platform that would give us an infrastructure to
expand our sales and marketing activities, as well as streamline our end-to-end
processing. Screen Pages’ approach and technology gives us just that,” said Sam
Kinch, founder of Kinch Electronics.