The Changing Future of Search

August 20, 2007; 07:43 AM
KIRKLAND, Wash., Aug. 20 /PRNewswire/ -- Search engines are doing a better job of displaying information in a more unified way that makes it easier for searchers to find relevant content, so says Walter Mossberg in a recent Wall Street Journal article, entitled "Ask.com Takes Lead In Designing Display of Search Results."

All-purpose search engines often fail to meet the discerning needs of specialty audiences. With vertical focused engines, searchers get much more relevant content while advertisers get the exact audience they wish to reach.

"Increasingly, people are requesting search options that will allow them to tailor their searches to find relevant information more efficiently," said Pascal Stolz, CEO of ITNetworks. "Ninety-three percent of technology purchases start with a search on the Internet, yet there has been no search engine that caters specifically to technology buyers. That is why we released ITSearchEngine, a high performance search engine that makes it easier for technology decision makers to find the results they are seeking and make better informed purchasing decisions. We are delighted that Mr. Mossberg recognizes the value of displaying searches in more unified and relevant ways, further validating our vision."

ITSearchEngine, located at http://www.itsearchengine.com/, leverages Google's AJAX and Custom Search Engine APIs, coupled with a unique search paradigm that enables users to quickly find highly relevant information with a single click. With one simple keyword search, ITSearchEngine helps IT decision makers find information about technology companies and the products and services they offer, along with related whitepapers, case studies, blogs, local news and other relevant documents.

"The transition from general to vertical searches has sparked a major shift in not only the way searchers find information, but also how companies allocate their advertising dollars," added Stolz. "At first we saw the migration of advertising dollars from publications and newspapers to general search engines. Now we are seeing more companies buying keyword ads in industry specific search engines that allow them to get right in front of the buyers they are trying to attract."

ITSearchEngine was released in May 2007.
To experience ITSearchEngine, go to http://www.itsearchengine.com/.

About ITNetworks(TM)

ITNetworks(TM) is transforming the way companies evaluate and procure IT products and services with a Web 2.0 community that connects IT buyers and vendors with more efficiency, accuracy and less risk. The company's patent-pending IT Match-Making, Word-of-Mouth Referral, ITVerity Vendor Evaluation and IT-focused search innovations create a dynamic platform that enables buyers to find their ideal technology matches, collaborate with peers, share information, and engage with technology vendors based on "information they can trust." For IT vendors, ITNetworks(TM) offers a robust and active partner community that helps them grow their business and find qualified leads. Founded in 2006, ITNetworks(TM) is headquartered in Kirkland, Washington and is privately held. For more information please visit http://www.itnetworks.com/ or contact [email protected]

ITNetworks(TM), ITSearchEngine(TM), ITVerity(TM), wire2media(TM) and their respective logos are trademarks, registered trademarks, or service marks of ITNetworks(TM) Inc.

Note: The information in this release is current as of the date posted. ITNetworks(TM) undertakes no duty to update information once the release has been issued. The company's results may differ from those projected in any forward-looking statements.




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