Sitepoint.com Joins NetShelter's Branded Network

August 16, 2007; 09:16 AM
Technology vertical network pioneer, NetShelter, Inc., today announced that its Branded Network (NSBN) has become the exclusive ad representative of display ad inventory on Sitepoint.com, a fast growing online media and information provider targeting web developers and designers since 1997.

With nearly 4 million monthly unique visitors, SitePoint is the center of the universe for millions of web developers and designers who rely heavily on the website, community, marketplace and printed books to fulfill their educational, professional and entrepreneurial information demands. SitePoint offers comprehensive web development and design education through articles, tutorials, how-to's, books, training kits and video guides.

Along with NetShelter's existing portfolio of developer sites such as The Developer Shed Network, DaniWeb.com, OSDir.com, HowtoForge.com, ProgrammersHeaven.com, OSWeekly and MadPenguin, the addition of Sitepoint.com gives NetShelter dominant reach to the developer community.

"SitePoint reaches a dynamic audience of industry leaders of which 84% make business purchase decisions for their company and 40% are the owners of the company or freelancers," says Pirouz Nilforoush, Co-CEO and Director of NSBN for NetShelter. "The addition of Sitepoint.com will help us add significantly to the reach NetShelter already has to web developers and designers."

"There are less than a handful of technology properties out there that attract such a strong community of influential tech developers who have remained so loyal to the Sitepoint brand for so many years," says Peyman Nilforoush, Co-CEO, Head of Agency Relations for NetShelter. "Embracing the brand engagement power of communities such as Sitepoint as the shift of audiences from traditional media sites and portals continues is the foundation of our success and incredible growth with NSBN."

"The powerful combination of SitePoint's must-read content, a trusted brand with worldwide retail presence, and a highly targeted audience of buyers and decision makers creates a very effective vehicle for advertisers," says Matt Mickiewicz, SitePoint Co-founder and VP of Marketing. "We are pleased to be part of NetShelter's technology network and are confident that they will aggressively represent SitePoint's unique benefits to the advertising community."

SitePoint's website (www.sitepoint.com) receives close to 4 million unique visitors and 27 million page views each month. Its scope also includes over 500,000 double opt-in newsletter subscribers and a registered user community that is more than 200,000 strong. Moreover, traditional brick and mortar stores Barnes & Noble and Borders Bookstores along with top online retailers like Amazon.com also feature SitePoint's products, contributing to its phenomenal reach and brand power. In 2004 & 2005, SitePoint was named one of the 50 Fastest Growing Tech Companies in Australia by Delloite & Touche

NetShelter, Inc. (www.netshelter.net) is the leading media representation company for highly influential technology, IS/IT and gaming sites. Since its inception in 1999 the company has pioneered the concept of the vertical media network assembling the largest technology-oriented audience networks in the world and has helped leading interactive advertising agencies and marketers engage with their core target audience of technology and IT buyers and influencers, impact their purchasing decisions and achieve their branding and direct response objectives. Through its award-winning publishers the company receives over one billion monthly page impressions, providing total market coverage, from IT decision makers, developers, mobile professionals, business decision makers and developers to tech enthusiasts, consumers and hardcore gamers.

The NetShelter Branded Network (NSBN) enables marketers to engage their brand with loyal audiences of influential technology and IT properties through integrated advertising opportunities. NSBN launched in May 2006 has grown from 12 sites to over 65 highly influential technology and IT properties and is now the 2nd largest technology news property on the internet only behind CNET passing OSTG, IDG and Ziff Davis (according to comScore Media Metrics).