CI Radar Recognized as Most Innovative Service and Business Model by SoftwareCEO/CompTIA Software Innovation Awards for 2007 (SM)

August 14, 2007; 02:25 AM
CI Radar, a technology-based competitor and market
intelligence company, announced today that it has been named the "Most
Innovative Service and Business Model" by the Computing Technology
Industry Association with its SoftwareCEO/CompTIA Software Innovation
Awards for 2007.

This innovation award acknowledges CI Radar's trend-setting technology
approach to 360 degree competitor tracking and web-based intelligence
dissemination.  Using state-of-the-art technology and professional human
analysts, CI Radar provides comprehensive market insight to high-level
corporate decision-makers, enabling them to reduce their business risk,
make better strategic decisions, drive revenue and outperform their
competitors in the marketplace.



David Sommer, vice president, CompTIA, and publisher of SoftwareCEO
said, "We selected CI Radar because it stood out amongst its peers,
being a first-of-its-kind technology; taking an innovative approach to
competitor intelligence and presenting business with a comprehensive,
economical solution to the problem of inadequate intelligence for
corporate decision-makers."



Up until today's announcement, CI Radar has maintained a relatively low
profile, limiting its client base and protecting its anonymity to
further its development goals. Other than a 2006 Wall Street Journal
article which also identified CI Radar as an innovative technology and
quoted a CI Radar customer as saying, "I worry everyday that my
competitors will find out about it," the company has made no public
announcements about its offering.  Now, in light of its upcoming 3.0
release and new substantive updates to its website, today's announcement
marks a turning point in the company's openness concerning the details
of its advancement.



"In today's competitive environment, executives are increasingly at risk
of being blindsided. To date there's been no sufficient protection
against this.  Good competitive intelligence not only makes you smarter
and more aware, but it can mean the difference between profit and loss.
By optimizing our clients' potential and magnifying their competitor's
weaknesses, we are helping businesses compete to win in today's
marketplace," said Mark Van Laeke, president and CEO of CI Radar.



Specifics about CI Radar's offering are now available on their website:
http://www.ciradar.com



About CompTIA and SoftwareCEO



With more than 22,000 member companies in over 100 countries around the
world; CompTIA serves as the voice of the world's $1 trillion-plus IT
industry. SoftwareCEO, a publication of CompTIA, is resource-packed
electronic newsletter and web portal built by software executives for
software executives.



About CI Radar



Founded in 2004, CI Radar is the first comprehensive web-based, 24/7/365
day, economical competitive intelligence solution for business. CI Radar
delivers key intelligence about competitors, prospects, partners,
customers, employees, industry developments and internal threats and
vulnerabilities.