Online Advertising Market to be worth US$40 Billion by 2010, According to a New Report by Global Industry Analysts, Inc.

July 25, 2007; 04:33 AM
The US, UK, Germany, France, Italy, and Spain comprise the largest global markets. Major growth drivers include interactivity, measurability, and ever-rising penetration and usage of Internet in both developed as well as developing countries. Demographic profiles of online users is also playing a vital role in strengthening the online adverting market, as they are keen consumers of online media and therefore are of particular interest to advertisers. Online advertising via search engines is expected to contribute significantly to this growth, in the upcoming years, as stated in a recent report published by Global Industry Analysts, Inc. The US$10 billion global search engine advertising market is exhibiting robust growth with a significant increase in the number of advertisers utilizing search engines to promote and market their products.

United states represents the world's major market for online advertising, claiming a share of approximately 52%. Display advertising market in the US is likely to cross the US$4 billion mark by 2010. The US$3.2 billion online advertising market in Asia-Pacific is projected to register a robust growth of nearly 37%. Within Asia-Pacific region, while South Korea stands to be the largest online advertising market, accounting for a share of over 35%, China represents the fastest growing market, registering a CAGR of 44%.

Online Advertising: A Global Strategic Business Report

"Online Advertising: A Global Strategic Business Report", published by Global Industry Analysts, Inc. analyzes major advertising formats/modes including Search and Display. The report also provides profiles of leading players and presents recent developments, mergers, acquisitions, as well as other strategic industry activities. Detailed analysis is provided for major geographic markets including United States, Canada, Japan, France, Germany, the UK, Italy, Spain, Sweden, South Korea, China, Australia, Latin America and rest of world.

For more details about this research report, please visit http://www.strategyr.com/MCP-1585.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.