B2B Social Media Site Targets Custom Content Marketers - Junta42 Offers Twist on B2B Content, Covers Booming Custom Publishing Industry

July 24, 2007; 03:45 AM
Custom publishing, or content marketing, is one of the largest and fastest growing marketing segments in the world. According to the Custom Publishing Council and Publications Management spending is at an all-time high of $55.6 billion. More corporations and associations are launching their own targeted content initiatives in print and online than ever before. Yet, trying to find useful information and case studies about content marketing is a different story.

Launched as a preview release in July, Junta42 (www.junta42.com) offers a solution for marketers, association professionals, and publishers looking for custom publishing or branded content solutions. "Junta42 was created out of our own frustrations with finding valuable information about the content marketing industry," says Joe Pulizzi, founder of and chief content officer for Junta42. "Great content is out there in the form of expert articles, blogger posts, audio and video; someone just needed to create a little organization to help business professionals find it."

Most social media sites let the user-community dictate the content. At Junta42, there is collaboration between Junta42 expert editors and the community. "We believe in the concept of the editor," says Pulizzi, former vice president for Penton Media's Custom Media division and a Custom Publishing Council (CPC) board member. "Combining a dedicated team of marketing experts to moderate content with outside contributors made perfect sense."

Junta42 links to content sources from all over the Internet and includes abstracts on each article. "Marketers are busier than ever," says Pulizzi. "We created an easily searchable site that they can 'taste' through expert abstracts. But ultimately, our goal is to direct marketers somewhere valuable as fast as possible."

The site is free to all users, and includes a twist for members who submit articles regularly. "We know there is enough incentive for community members to submit great content, but we wanted to do something extra," Pulizzi says about Junta42's revenue-sharing program. "With Junta42, we share a portion of our AdSense revenues with active members. Those who contribute will share in our success."

The site expects to earn profits through Google AdSense and keyword sponsorship.

About Junta42
Junta42 (www.junta42.com) is a search community site focused on content marketing and custom publishing. Junta42 combines expert and user-generated results with computer results to give users the best possible matches to searches. Junta42 is a division of Z Squared Media, LLC (www.zsquaredmedia.com), which develops initiatives to help marketers and publishers create and execute content programs through integrated channels.

About Joe Pulizzi
Joe Pulizzi is founder of and chief content officer for Junta42, as well as president of Z Squared Media, LLC. Previously Joe was vice president at Penton Media, Inc., the largest independent b2b publisher in North America. Joe serves as a board member of the Custom Publishing Council, and recently served two terms as chairperson of American Business Media's Custom Media Committee. Pulizzi, voted a Northeast Ohio's "Top Mover & Shaker under 35" by the Cleveland Professional 20/30 club, is co-author of the book Get Content. Get Customers. which will be released this coming winter.