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Network Solutions and Google Announce Joint Webinar on Pay-Per-Click ServicesJuly 20, 2007; 04:32 AM "In conjunction with Google, we intend to use this Webinar to showcase what pay per click advertising is, and how small to medium-sized businesses can use a pay-per-click company to help drive traffic to their website," said Jeff Zimmerman, Vice President of Product Marketing and Management with Network Solutions. This Webinar is designed to introduce pay per click services (PPC) to business owners who may not understand how important use of a pay per click company can be in an online marketing campaign. The moderators of this Webinar will explain the differences between PPC and organic search marketing, how to spotlight a business online, and how to obtain targeted leads while improving click-to-close rates. Mehanna and Frandsen will also detail the advantages of PPC in measuring the methods of delivery from search engine to site, as well as the quick turnaround and return of investment given by a successful PPC campaign. "Pay-per-click advertising is really a great way for companies to get out in the forefront of the market, utilizing a tool that their customers are already using -- the Internet," Zimmerman added. About 80 percent of internet traffic begins at search, and Search Engine Marketing (SEM) was an $8.73 billion industry in North America in 2006, with $7.94 billion of that going towards paid searches. This Webinar will also explain the benefits of going with a pay per click company, rather than trying to manage online advertising in-house, focusing on the expertise needed to properly manage a PPC account, from daily budgeting to keyword research. To register for the Webinar, or for more information, visit networksolutions.com.
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