FreshNotes Launches Content Recommendation Engine for Web Publishers

July 19, 2007; 02:46 AM
The service allows web-based publications easy access to relevant, related content from within one or more of the publishers’ sites. This cutting edge web service is aimed at increasing page views, by keeping readers focused on interrelated content within the publishers’ site or across domains. By providing access to existing resources and materials, the service allows online publishers to strengthen their online presence and increase advertising revenue while building brand loyalty resulting in higher traffic returns. The technology leveraged by the system utilizes entity recognition, relationship mapping, and realtime document integration and delivery, to identify entities on a sites pages and extracting the relationships of those entities based on the site content. The patent-pending associative search system is easy to implement and just requires placing a small line of JavaScript into the sites page template. The system will work with any content management system on any platform.

According to the Newspaper Association of America, the audience for newspaper web sites is growing at nearly twice the rate of the overall online audience. “The fact that the newspaper Web site audience is growing at almost double the rate of the Internet audience as a whole validates the industry’s investment in digital innovation, and the ongoing attraction consumers have to newspapers online,” said NAA President and CEO John F. Sturm. “Newspaper publishers have aggressively transformed their business models, continually providing ground-breaking content to consumers with their expanding digital portfolios.” (Newspaper Association of America, 2007)

While the overall website audience for newspapers has grown, these sites must compete with viewers who are still primarily utilizing search engines such as Google™ and Yahoo!® to perform research and find information on topics of interest while surfing the web. By utilizing the FreshNotes system, news sites can offer a quick, convenient alternative to readers in search of related content. Maintaining readers interest promises to keep reader on their sites longer and keep them coming back on a recurrent basis. Most news sites can be up and running with FreshNotes within a week or two for an average cost of between $100.00-$1000.00 per month depending on the number of page views a site receives each month.

Freshnotes CEO John Colier, further explains the benefits of utilizing this service, “A website visitor reveals quite a bit about his or her desires by choosing to visit a specific webpage. We help publishers use this information to give their users more of what they want. We’re enabling a broad group of publishers to quickly and affordably drive site visitors to content they want.”

The FreshNotes system is not just for traditional news sites either. “The world’s largest jazz music website”, Allaboutjazz.com has just started using the FreshNotes system to provide links to related content in both their articles and reviews sections. “This has been something I have wanted to do for a long time. I simply haven’t had the technology” said AAJ Founder and publisher Michael Ricci.

Originally founded in 2005, FreshNotes (FreshNotes.com) is a privately held company based in New Haven, Connecticut. Their detail-oriented staff includes personnel with an extensive background in software architecture, associative search engines, social networks, artificial intelligence, web development, marketing, and sales.

If you would like more information, or to schedule an interview with CEO, John Collier, please call Jennifer George at 888-576-3490 x12.