Avvenu Launches New Social Music Service on Facebook

July 18, 2007; 05:29 AM
Avvenu, Inc. (www.avvenu.com), the company that provides consumers with remote access and sharing of their personal media, announced today Avvenu Music for Facebook, a social music service designed for the 30 million users of the popular social networking site. Avvenu Music for Facebook allows Facebook users to explore, experience, profile and share their musical preferences.

Avvenu Music for Facebook automatically places stickers in user profiles based on each person’s favorite artists, genres and musical era. Users can share stickers with friends, customize a “sticker wall,” and comment on each others’ stickers and collections. Stickers are based on a sophisticated, unpublished rules system which takes into account several factors when deciding whether to award individual stickers. Over 50 stickers are now available, including “Unorthodox”, “Complicated”, “Metal Head” and “I Love the 80’s”. New stickers and expanded social music features will be regularly added to the service.

“Avvenu Music for Facebook will evolve into a deeply social music experience unlike anything that exists today,” said Richard French, CEO of Avvenu. “The Facebook Platform provides a unique opportunity to deliver compelling social applications to millions of people, and combined with Avvenu’s own patented technology, will yield innovative digital media experiences.”

Avvenu Music for Facebook, is a free service and does not require software installation or an Avvenu account. To use Avvenu Music for Facebook, a user must create a free Facebook account at http://facebook.com and then visit http://apps.facebook.com/avvenumusic.

About Avvenu

Located in Palo Alto, California, Avvenu, Inc. provides consumers with remote access and sharing services, allowing anyone to access and share their photos, files and music stored on their computers, anytime, from anywhere. Avvenu services are based on patented technology in media routing and managed peer- to-peer content access and distribution. For more information visit www.avvenu.com.

About Facebook

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. With 30 million active users, Facebook is the sixth-most trafficked website in the United States and the second largest social network on the web. For more information visit www.facebook.com.