Clickability Launches CMS Success, a New Interactive Customer Community

July 12, 2007; 04:17 AM
Clickability, Inc., the leading single source provider of on demand web content management software, announced today the launch of the Clickability CMS Success community portal. The portal fosters dialog among Clickability customers, partners and employees, enabling them to exchange web-publishing best practices, product innovations and ideas.

Although online communities have been around for years, the advent of enterprise-grade social media tools is spurring growth in the number of customer community sites launched by businesses. Vendors such as Clickability are making it simpler for companies to complement their existing web sites with interactive communities that enable a secure online conversations. This type of engagement helps to increase brand loyalty by establishing a network of peers among customers and by providing a platform for the community to offer direct feedback to the company.

"We're a relatively new Clickability customer, and we're in the process of redesigning our website in order to standardize our brand, improve SEO and generate more leads," said Lorna Bender, vice president business development at KnowNow. "It's a huge advantage for us to go to CMS Success and get advice from other customers on how to best leverage Clickability to accomplish our goals."

Clickability built the CMS Success community site using features in its recently announced social media toolkit. The site includes blogs, a discussion board, a community calendar and a suggestion box for submitting product and site enhancement requests. Each section lets visitors comment on and rate the content, providing immediate feedback on its quality and popularity. Registered users' site interactions, including discussion submissions, suggestions and comments, are displayed in their profiles, offering a historical audit of community participation.

Behind the scenes, Clickability is using its new social media analytics features to track member participation. The company plans to establish a rewards program based on overall community participation.

The site is an integral part of the overall Clickability service package, offering customers a way to network with peers, research product information and ask questions of the community. This bootstrap support process gives members a way to help each other in addition to receiving world class service directly from the Clickability client services team. The site also helps members set product development; Clickability will incorporate suggestions from the community directly into the product development cycle, based on votes. Members will also be invited as guest bloggers, and Clickability will keep the community abreast of events by area of interest, such as user group meetings and industry conferences using the events calendar section of the site.

"We built the social media toolkit for our customers to help them increase visitor interactivity and build loyalty," said John Jerrehian, vice president of product marketing at Clickability. "However the flexibility of the toolkit enabled us to create a virtual community to complement our internal service offerings. For our customers, it's not just customer service anymore, but community service."

The CMS Success site is immediately available to all Clickability customers, partners, and employees at www.cmssuccess.com.

About Clickability, Inc.
Clickability is the leading single source provider of on-demand web content management software, delivering award-winning, fully integrated hosted solutions to the top names in the publishing and enterprise worlds. Clickability's solutions are in use by more than 400 publishers including The Wall Street Journal, CNN Interactive and Time. Clickability is headquartered in San Francisco. For more information about the company, visit www.clickability.com or call 415.575.5125.