Openads Declares Independence Day for Online Publishers Worldwide

July 5, 2007; 04:15 AM

Openads, the developer of a free, open source adserver used by more than 20,000 publishers in more than 140 countries, today announced availability of the Openads 2.3 beta. The new version offers publishers greater power and simplicity, easier integration with established ad platforms and technologies, enhanced targeting, campaign management, and improved reporting.

"Openads gives Web publishers all the features, functionality and scalability they need to manage even the most complex and robust campaigns, without having to pay for features they don't need or locked into buying, maintaining and upgrading a proprietary ad platform," said James Bilefield, newly appointed CEO of Openads.

Publishers have full control of their advertising campaigns with Openads, which offers sophisticated targeting, inventory optimization, and inventory forecasting from a simple yet powerful interface. More than 100,000 websites in over 20 languages around the world use Openads to manage different ad networks including Advertising.com, Burst Media, Google, Tradedoubler, ValueClick and Yahoo!.

Openads is a great alternative for Web publishers, regardless of size, sophistication, geography or language. Popular publishers such as Stardoll, Last.fm, Digg and Federated Media, which includes the popular blogs TechCrunch and GigaOm, recommend Openads to others." The Openads 2.3 beta software is now available for free download at www.openads.org

"Openads is built using open source technologies, so we're able draw upon the collective expertise of our community to implement the features that publishers demand faster. And since it is a free platform, Web publishers can immediately start generating revenue instead of recoup the initial investment," said Scott Switzer, founder of Openads.

The new features offered in Openads 2.3 beta include:

Enhanced power and simplicity:

• Optimized delivery engine increases number and speed of ads delivered
• Improved installation process makes new installations easy and upgrades on existing systems seamless

• Increased ability to track clicks sent to Google and Yahoo!
• Enhanced click tracking of Flash files

• Improved targeting statistics screen provides users a holistic view of ad campaigns to determine which campaigns are performing well or which are not meeting the required impressions
• Improved targeting across the entire site with direct selection which allows publishers to specify keywords against tags

• Maximized revenue by tracking visitor behavior from click-through to transaction and producing reports with real-time information
• Simplified basic reports that include graph creation

About Openads
Based in London, England, Openads (www.openads.org) is disrupting the global online advertising industry by offering publishers a simple, independent and reliable way to decrease their costs and increase their revenues. The company provides for free its sophisticated, open source ad serving software, giving site owners everything they need to generate more money from their websites. Already used by more than 20,000 publishers in 140 countries around the globe, Openads offers complete control of banners and campaigns along with a highly sophisticated tracking and stats system, all controlled from a simple screen interface. Openads is backed by leading investors including First Round Capital, Index Ventures, Mangrove Ventures and O'Reilly Alpha Tech Ventures.