MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing

July 5, 2007; 03:18 AM
MJM Internet (MJMI, LLC) has developed a proprietary means of producing internet video marketing clips, and launched an Internet Video Production Department dedicated to helping their 300+ automobile dealership clients use commercial internet video in their websites.

MJMI uses both in-house and hired actors, and dealership personnel to be video spokespersons. The video pieces, which are inserted into websites a variety of ways, are used to market sales events, and make live action merchandising presentations. These range from presentations for individual vehicles, announcements of sales events, to comprehensive dealership walk-through videos.

"What we have developed is a very rapidly produced, and affordable, way to bring life to a dealership's website," quoted Jeffrey Bonnell, MJMI's president and owner, "We're delivering a commercialization of the YouTube phenomenon for our clients, and we know that making video available rapidly and affordably is the key to their use."

Made possible by the widespread use of broadband Internet connections in homes and businesses, tactical video in dealership websites promises to help dealerships bring sight, sound and motion to their online marketing. It will allow them to closely coordinate their websites with traditional advertising campaigns and sales events, and deliver those messages with the same audio-visual excitement as television advertising. "Viewers absorb sales messages that they see and hear 6 times more strongly than items that are read, so this represents a huge jump ahead in the ability to communicate and be heard," said Jessie Ruvo, MJMI's chief videographer and Internet video producer.

MJMI's personnel help clients develop video concepts, write scripts, screen actors, shoot video in their "green screen" studio, or on location so that the opportunities to incorporate video are varied. Turn-around is as little as 3 hours, and website video pieces can be produced at low enough costs so that MJMI's clients can incorporate Internet video often without straining budgets.
Early returns are showing that double-digit increases in dealership website sales leads.

About MJMI - founded in 1996, MJMI is a website production, hosting and Internet marketing consulting company serving car dealerships and other non-automotive business clients throughout the US. MJMI custom builds websites and develops Internet selling solutions for a small, but prestigious group of about 400 businesses. Jeffrey Bonnell, founder and chief executive previously spent 11 years in the television advertising business, and therefore is uniquely suited to merge skills and experience into developing Internet marketing platforms for MJMI's dealership clients.

For more information contact: Christopher Hoyle, 1-888-532-3647