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New Software Technology Helps Small Businesses Compete With Large Corporations OnlineJune 28, 2007; 05:03 AM Site Search Architect gives its users the ability to create professional web sites without the need to know any HTML coding. But even more impressive, Site Search Architect automatically incorporates proven and reliable search engine optimization (SEO) techniques into every Web page it creates. Since the vast majority of Internet users rely on search engines to find products and information, a higher search engine ranking gives businesses an edge against the competition. Businesses that usually can't afford high-paid Internet professionals or SEO firms can now use Site Search Architect to effectively increase the rankings of their Web sites in the major search engines, including Google. SEO Content Management System. "We developed Site Search Architect to make it easier for smaller businesses to launch successful search engine marketing campaigns," said Dave Barry, President and CEO of Web Tools and Technology. "We used the knowledge and expertise of leading SEO practitioners to develop a cost-effective CMS that actually 'thinks' like an SEO expert." Site Search Architect organizes and optimizes Web content and backend technical features of Web sites for proper presentation to site visitors and the search engines. These are industry-accepted practices and techniques that increase search engine rankings for the long term. Site Search Architect users never have to worry about getting banned from listings or suffering poor rankings for "spamming" search engines. Site Search Architect also includes superior lead tracking and traffic statistics to provide users with all the data needed to gauge the effectiveness of their search engine marketing. "Site Search Architect is the only complete search engine marketing tool on the market," said Mr. Barry. "From initial Web design and search engine optimization, to content management and lead tracking, this is the only CMS a business needs."
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