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LexiConn Unveils New ShopSite E-commerce Email Marketing ModuleJune 26, 2007; 04:01 AM This new offering allows clients to have a fully featured mailing list solution for sending newsletters, promotions, announcements, and follow up autoresponses. Features include a comprehensive campaign editor, dozens of pre-made templates, full tracking statistics, and automated bounce handling. The system can tie into the ShopSite Pro e-commerce software to automatically subscribe customers to a mailing list, and send customized auto responses at pre-determined times for effective follow-up and customer satisfaction. LexiConn has worked with major ISP's to ensure that the mail servers sending out these emails are whitelisted and able to send out without any restrictions. "This is vitally important to give our clients the best chance of getting their message across to their customers" says Jason McGrath, CEO of LexiConn. "In today's crowded e-commerce world, merchants must have the tools necessary to effectively communicate and market to their existing customers" says Robert Mangiafico, CTO of LexiConn. "Upsell and follow-up via personalized emails is a great way to grow an e-commerce store, and LexiConn makes this easy to accomplish at a very low cost." More details about the module can be found at http://www.lexiconn.com/ecommerce/shopsite/email_marketing.html
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