Maven Networks Partners with Univision Online for New Video Web Portal

June 6, 2007; 04:55 AM
Maven Networks and Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., today announced that Univision.com’s new consumer video web portal is being powered by the Maven Internet TV Platform™. Univision.com is enhancing its online video offerings to the Hispanic market, the country’s fastest growing segment of the online population.

Univision.com is the most visited Spanish-language website in the United States with over 15 million unique browsers per month.* The website offers original and exclusive entertainment, music, news and sports with 12 specialty channels that showcase premium content all geared toward the interests of the ever-increasing Hispanic audience. The new video portal leverages Maven’s Internet TV Platform to support thousands of video assets throughout the Univision website. Univision.com is integrating key Maven features into its video portal, including scalable video publishing workflow and dynamic playlists for automated content updates. Univision.com is also leveraging custom work to achieve a unique player design and enhanced navigation. Additionally, the Maven Internet TV Platform is enabling Spanish-language community features, such as "send to a friend" and the ability to embed a mini-viral player to allow for content sharing and increased distribution. These features ensure a superior user experience and encourage deeper and more valuable consumer engagement.

“Univision.com is focused on the creation of compelling and unique content that our audience and advertisers are craving,” said Javier Saralegui, President, Univision Online. “By partnering with Maven, we’re able to quickly and easily deliver video content and build upon our mass audience reach, while driving consumer engagement.”

“We’re excited to be working with the leading Spanish-language website in the United States,” said Hilmi Ozguc, Founder and CEO of Maven Networks. “Hispanic online users are expected to grow to over 20 million by 2010, and clearly this is a vital audience. By working with Maven, major media companies not only recognize the ease of building compelling and custom online experiences, but also realize the financial benefits that come with owning the customer and advertiser relationships.”

*Source: Univision.com Traffic Measurement Analytics, MRC Accredited, May 2007

About Maven Networks

Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform™ is used by industry-leading organizations around the globe such as 20th Century Fox, A&E Television Networks, CBS’s CSTV, Hearst, Sony Pictures Television and Univision Online.

About Univision Online, Inc.

Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and is a wholly owned subsidiary of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 88% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.