iPost Announces Autotarget -- the Next Generation of Email Analytics

June 1, 2007; 09:54 AM
iPost is pleased to announce today that Autotarget™ predictive analytic technology is fully integrated into the iPost Mailing Manager (iMM) and is now entering beta testing with full production release this summer.

Autotarget technology provides a highly effective tool for predicting customer responses to marketing efforts with a low-barrier to entry. Using traditional RFM data (recency, frequency, and monetary) in addition to metrics for customer interactions unique to the online world such as clicks and views, Autotarget technology is an innovative adaptation of a proven marketing model. Unlike other approaches to customer segmentation, Autotarget technology allows virtually real-time analysis of 100% of the subscriber list.

Analyzing behavioral data from a client’s email marketing and from external sources such as e-commerce websites or web analytics tools, Autotarget technology can create personas — customers who are likely to respond similarly. Every interaction, whether it is an email message or a purchase, is counted as criteria toward predicting future behavior. Getting data from external sources into Autotarget is facilitated by iPost integration “plug-ins,” or by use of the iPost Simple Data Format (ISDF).

Development of Autotarget technology, led by Stephen Webster, Chief Strategy Officer at iPost and Dr. Barton Schaefer, iPost’s CTO, began in late 2006. “With Autotarget technology iPost clients can overcome the high cost, incomplete analyses, and lack of cross-channel integration that has historically inhibited marketer’s efforts to create effective, predictive tools,” said Russell McDonald, CEO of iPost.

About iPost

Founded in 1996 by a team of email and data technology experts, iPost provides strategic email solutions for driving sales, website traffic, and integrated branding programs. iPost’s industry-leading solutions include data and behavior-driven list segmentation, advanced message personalization, conversion tracking, and full-service production services. The company is located just north of San Francisco, and serves more than 200 clients, including Keds, Kimpton Hotels and Fujitsu. For more information about iPost, contact Marsha Stark at [email protected]. Also visit www.ipost.com.