Gotuit Launches Gotuit PowerVideo Suite

May 31, 2007; 06:22 AM
Gotuit, (www.gotuit.com), a leading provider of next generation video discovery, navigation, and monetization technologies, today announced the launch of the Gotuit PowerVideo Suite™, which contains the patented Gotuit technology for powering video libraries across broadband and mobile platforms. As part of the Gotuit PowerVideo Suite, Gotuit announced its newest module, Gotuit VideoMixer™, which enables publishers to deepen their relationship with their viewers by giving them the ability to produce video remixes, without ever altering the source video files.

Built on the metadata-driven Gotuit technology currently being used by customers such as the National Hockey League and Sports Illustrated, the Gotuit PowerVideo Suite includes a compelling set of technology and solutions publishers can use to optimize both their video experience and their ability to monetize their libraries, using keyword targeted video ads.

The Gotuit PowerVideo Suite modules include:

• Gotuit VideoPlayer™ – This modular player empowers publishers to utilize the Gotuit Metadata for vastly improved video discovery and playback experience. Publishers can design and build their video application to their own specifications, with features such as a flexible and targetable advertising model, viral sharing options, user favorites, commerce and/or merchandising, and an embedded player (for scenes, videos, playlists, or remixes). Gotuit VideoPlayer is available with both broadband and mobile options.
• Gotuit VideoDiscovery™ – This module delivers InVideo search and discovery from the Gotuit Metadata. Each video in the source library is marked for its logical scenes, with each scene getting its own Title, Description, Time In/Time Out, Tags, and Attributes. Scenes across the library are then organized into interesting playlists for the viewer or advertiser. The entire dataset is searchable, allowing viewers to search both inside the videos and across the entire library for precisely what they want to watch.
• Gotuit VideoMarker™ – Leveraging technology first made available at Gotuit’s www.scenemaker.net, this module enables publishers to allow their users to easily mark and define their favorite scenes. The user gives each scene its own Title, Description, Time In/Out, and Tags for easy searching by the community. User-defined scenes can then be remixed within Gotuit VideoMixer.
• Gotuit VideoMixer™ – The newest addition to the Gotuit portfolio, this module enables the publisher to give their users the ability to remix videos and produce entirely new video experiences just from manipulating the video metadata. Publishers can seed the VideoMixer with their own pre-defined scenes, and/or allow users to define their own scenes using Gotuit VideoMarker. Publishers can also allow users to remix using the natural scene audio, or replace that audio with an approved audio bed for the remix. Most importantly, a new video experience produced with Gotuit VideoMixer does not actually create a new video, just a new metadata file that describes the video and its various play points. In this way, it delivers a compelling and intuitive experience for the viewer, while making it much simpler for the publisher as they do not have to store and manage thousands of user-remixed video files.

“The Gotuit PowerVideo Suite represents more than six years of continuous development and innovation in the video space,” said Mark Pascarella, CEO of Gotuit. “Today’s announcement signals our continued focus on unleashing video’s true potential for content owners, publishers and major brands across broadband and mobile. With our technology, viewers enjoy a vastly superior video experience, while publishers are better able to monetize their content due to the longer session times and the targeted video advertising that we enable. Many content owners have taken the first step by getting their video online, we now allow them to take a giant leap forward by transforming the way they engage their audience and advertisers.”

Today, Gotuit is showcasing the Gotuit PowerVideo Suite through their Artist Remix Series, where the most popular artists on www.gotuitmusic.com will have their Artist Spotlights enhanced to include a highly customized player environment and brand new video remix capability. The first artists to be selected for the Artist Remix series are Fergie and the Black-Eyed Peas at Fergie Remixed. Here, Fergie and Black-Eyed Peas fans can remix new video experiences from the Fergie/Black-Eyed Peas library of music videos. Fergie Remixed on Gotuit can be found at http://fergie.gotuitmusic.com.

About Gotuit

Gotuit is a leading provider of next generation video technology enabling advanced video discovery and monetization across broadband, mobile and cable. The Gotuit PowerVideo Suite™ incorporates Gotuit's patented metadata technology and service offerings that unleash the power of every video for the publisher, their advertising partners and viewers. It enables publishers to transform entire video libraries into a superior Gotuit-enabled experience marked by best-in-class navigation, video search, targeted advertising, virtual remixing and personalized viewing.

Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. Visit Gotuit's corporate website at http://www.gotuit.com.