Blogs, Viral Video, SEO, SEM and RSS on agenda at PRSA’s T3 PR Conference, June 19 in New York City

May 14, 2007; 09:27 AM
 NEWS FACTS

--  T3 PR Conference: Theory, Tactics & Technology for High Tech
    Public Relations
--  Reuters Conference Center, New York, N.Y., June 19, 2007,
    8:30 a.m.-5:30 p.m.
--  Presented by PRSA Technology Section in cooperation with the PRSA
    New York Chapter
--  PR luminaries and global experts from leading agencies,
    corporations and service providers to speak. Topics include:
    --  Primal PR
    --  TECH PR 2.0: Blogs, Vlogs & iPods
    --  The Challenge of Tech
    --  PR Idol: Meet the Media
    --  The Future of Tech PR
    --  Viral Video: Invigorating PR campaigns with video
    --  PR in a Virtual World
    --  Boosting PR Results with SEO, SEM & RSS

The use of technology communication tools such as blogs, viral video and the future of technology public relations are just a few of the topics on the agenda at the Public Relations Society of America (PRSA) Technology Section annual conference on Tuesday, June 19, at the Reuters Conference Center, Three Times Square, New York. The all-day conference begins at 8:30 a.m. and ends at 5:30 p.m. The conference is presented in cooperation with the PRSA New York Chapter.

The conference keynote session will feature Patrick Hanlon, author, Primal Branding, and CEO, Thinktopia. Hanlon was creative director for many years at agencies such as TBWA, Ogilvy, Hal Riney & Partners and worked on a variety of famous brands, including Absolut, UPS, Disney, General Motors and Nickleodeon. He’s been a guest writer for ADWEEK and his ads have been featured in Communication Arts, The One Show, Archive, Advertising Age and more. After serving on the management boards and executive levels of major advertising agencies, Hanlon realized that there might be better and more efficient ways to create ideas for clients and in 2003, he founded Thinktopia with the notion that “the idea business needed a better idea about how to do business.”

Other conference sessions include: “Blogs, Vlogs & iPods”; “The Challenge of Tech”; “PR Idol: Meet the Media”; “The Future of PR”; “PR in a Virtual World”; and “Boosting PR Results with SEO, SEM & RSS.”

The Awards for Excellence in Technology Journalism will be presented at the conference luncheon. The awards recognizes journalists in general or business publications and technical/trade magazines and newsletters who have published outstanding articles on technology and innovation,

“We have a very strong lineup of thought leaders and leading voices in tech public relations at T3,” said PRSA Technology Section Chair Henry Feintuch, managing partner, public relations, KCSA Worldwide. “This is the single, must-attend event for anyone in high-tech public relations. Our speakers are on the leading edge of public relations and driving the use of the most innovative technologies and tactics to advance our profession.”

For registration information, please visit http://tinyurl.com/2qxdqp. For program questions, contact James Abel at 212-460-1422 or [email protected].

T3 PR Conference Speakers & Schedule

8:30 - 9:15 a.m.
Introduction
Henry Feintuch, PRSA Technology Section chair, managing partner, KSCA
Worldwide

Keynote Session: Primal PR
Creating PR zealots in the agency, corporation and media for
technology products and services
Patrick Hanlon, author, Primal Branding, CEO, Thinktopia

9:30 - 10:15 a.m.
TECH PR 2.0: Blogs, Vlogs & iPods
Best practices for implementing and leveraging social media in PR
campaigns
Don Bates, APR, Fellow PRSA, academic director, Master's Degree
Program in Strategic Public Relations, Graduate School of Political
Management, The George Washington University
Chip Griffin, CEO, CustomScoop
Tony Sapienza, co-founder and principal, Topaz Partners

10:30 - 11:15 a.m.
The Challenge of Tech
Telling the complex story, articulating the value and demonstrating
results
Ephraim Cohen, principal, The Fortex Group
Sabrina Horn, APR, CEO, Horn Group
Esty Pujadas, senior vice president, director, Global Tech Practice,
Ketchum
Sarah Russ, GM, vice president, Waggener Edstrom Worldwide

11:30 a.m. - 12:15 p.m.
PR Idol: Meet the Media
PR professionals compete for the title of PR Idol in front of leading
technology journalists
Sandra Fathi, president, Affect Strategies
David Carnoy, executive editor, CNET.com
Andrew Conry-Murray, new products editor, Network Computing
Peter Kafka, technology and media editor, Forbes.com
David Lidsky, senior editor, FAST COMPANY
Mark Spoonauer, editor-in-chief, Laptop Magazine

12:30 - 1:30 p.m.
Luncheon & Presentation of Awards for Excellence in Technology
Journalism

1:45 - 2:30 p.m.
The Future of Tech PR
Industry visionaries speak out
Richard Laermer, president, RLM PR, http://badpitch.blogspot.com
Constantin Basturea, director of new media strategy, Converseon,
http://blog.basturea.com
Steve Rubel, senior vice president, me2revolution group, Edelman,
http://steverubel.typepad.com/micropersuasion/

2:45 - 3:30 p.m.
Viral Video: Invigorating PR campaigns with video
Kevin Kosh, vice president, CHEN PR
Chris Brogan, community developer, VON, Network2.tv and co-founder,
Podcamp
Andy Plesser, founder and CEO, Beet.TV
Stephanie Stahl, executive editor, InformationWeek

3:45 - 4:30 p.m.
PR in a Virtual World
Communicating with customers and the media in virtual worlds
Morgan McLintic, vice president, LEWIS Global Public Relations
Giff Constable, general manager, The Electric Sheep Company
Adam Pasick, bureau chief, Embedded in Second Life for Reuters

4:45 - 5:30 p.m.
Boosting PR Results with SEO, SEM & RSS
Greg Jarboe, co-founder and CEO, SEO-PR, Writer, SearchEngineWatch.com
Marc Cote, director, sales, Yahoo! Search Marketing

T3 PR Conference Sponsors:

BUSINESSWIRE AND PR NEWSWIRE

About the PRSA Technology Section

The PRSA Technology Section consists of professionals who counsel and create public relations and marketing communications programs for technology companies and/or use technology-based tactics in their public relations practices. Members are provided with the news, events, tools and resources to help them do their jobs efficiently.

About the Public Relations Society of America

The Public Relations Society of America (PRSA), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 19 Professional Interest Sections, along with affinity groups representing business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional service firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has more than 280 Chapters at colleges and universities throughout the United States.