May 9, 2007; 03:52 AM
With millions of travelers starting to gear up for summer vacations,
Yahoo! Travel (http://travel.yahoo.com)
today announced a new personalized Trip Recommendations module –
the first of its kind for the travel industry –
as well as a number of additional product and site enhancements. All of
these new features are designed to make Yahoo! Travel the best online
resource for people to research and plan great trips. In addition, the
Yahoo! Travel Summer Survey revealed that about four in five travelers
(79 percent) have not finalized their summer travel plans, even as
Memorial Day weekend, the unofficial start of the summer travel season,
quickly approaches.
“We want to fundamentally transform the way
people plan and research their trips and our Trip Recommendations are
designed to inspire people with new ideas of where to go, and the best
price for getting there,” said Jasper
Malcolmson, director of Yahoo! Travel. “By
tapping into the collective intelligence of other like-minded travelers,
there is a greater ability to plan and take truly memorable trips –
no matter how near or far you want to go."
The new version of Yahoo! Travel integrates the following features:
-
Personalized Trip Recommendations – “Today’s
Picks” highlight ten destinations that are
highly-relevant to individual users, based on recent online activity
and preferences. The module offers a source of new travel ideas for
the vast majority of adults (87 percent) who agreed they “would
like to go on vacation to a place I have never been before.”
The module also links to related air/hotel deals, weather, travel tips
from Yahoo! users and a destination Travel Guide. An additional “Show
Me” drop-down box provides users with more
theme-driven suggestions in categories such as, Beach, Nearby,
Art/Architecture and Nightlife. These recommendations are fueled by a
new tagging feature in Trip Planner, also announced today.
-
Personalized Travel Deals – Highly-relevant
travel deals will be exposed throughout the 45,000 Yahoo! Travel
Guides, showing the best hotel and flight options based on your home
airport and the most popular prices found by other Yahoo! users.
Finding the best deal is as important as ever, according to the 78
percent of adults who plan to take summer vacation this year, about
two-thirds (65 percent) say “budget”
has the greatest influence on determining their summer vacation
destination.
-
New Mapping Functionality – Using
Yahoo! Maps, Yahoo! Travel is demonstrating a new mapping prototype
that allows other maps to be layered over a Yahoo! Map to show greater
detail of a particular location and more customized mapping options.
See examples of this within the Yahoo! Travel Guides on maps of the
Grand Canyon at http://travel.yahoo.com/p-travelguide-2808381
and the Freedom Trail at http://travel.yahoo.com/p-travelguide-2827476.
-
Yahoo! Messenger Flight Planner – Using
the patent-pending, collaborative Flight Planner plug-in on Yahoo!
Messenger, users can research and book flights in real-time with
friends and family. Yahoo! Messenger’s
Flight Planner plug-in searches for the best fares on Yahoo!
FareChase and allows users to view and select their favorite flight
choices together.
-
Yahoo! Trip Planner Tagging – Travelers
can now insert tags within the popular Yahoo! Travel Trip Planner
(i.e. tag their weekend getaway Trip Plan to Paris as “romantic”)
to better organize their Trip Plans and give other users a great way
to discover interesting travel information.
The Yahoo! Travel Summer Survey, conducted by Harris Interactive®,
also found the following trends and opinions related to the upcoming
summer travel season:
-
The Right Budget is Essential – When
compared to last year, 48 percent of adults said they plan to spend
the “same amount”
of money on summer vacation this year; 25 percent said they plan to
spend more and 27 percent said they planned to spend less.
-
Sources of Destination Inspiration? – Three
in five adults agreed they are turning to the Internet for vacation
recommendations (61 percent) on where to go, compared with only 40
percent who said they rely on family and friends for help.
-
In Search of Something New – One
third of those traveling this summer (33 percent) said the desire for
a “new experience”
was the greatest influence in determining their vacation destination.
-
Who’s Doing the Planning? –
Almost half of summer travelers (43 percent) have not even decided
where to go yet and only 21 percent said they had completely finished
making all of their summer travel arrangements. Additionally, 39
percent of travelers agree that they tend to plan their vacation
day-by-day before they depart.
Survey Methodology
This survey was conducted online within the United States by Harris
Interactive on behalf of Yahoo! Inc. between April 11 and April 13, 2007
among 2,373 adults (aged 18 and over). Complete survey results are
available to members of the media and can be obtained by requesting them
by email.
About Yahoo!
Yahoo! Inc. (Nasdaq:YHOO) is a leading global Internet brand and one of
the most trafficked Internet destinations worldwide. Yahoo!'s mission is
to connect people to their passions, their communities, and the world's
knowledge. Yahoo! is headquartered in Sunnyvale, California.