April 23, 2007; 03:09 AM Business owners around the Net are driving a steady stream of new and
repeat customers to their web sites, without expensive marketing
campaigns. It’s not SEO magic or complicated technical solutions.
Rather, it’s based on the simple truth that the Web is built on
content. And it’s what drives Article Marketer.
"There’s been a thriving little underground community that really
understands this truth," says Chris Ellington, CEO of Article Marketer,
the leading online article distribution service. "They’ve been doing
this thing called ‘article marketing’ for some time, with great
results."
And while article marketing is being called a ‘new’ thing in some
circles, it’s simply a return to the fundamental process of supplying
good content to publishers. The Web is full of potential publishers,
always hungry for that ongoing flow of interesting, relevant content to
present to their subscribers and visitors.
"Most commonly your articles are published on industry web sites, in
online newsletters, blogs, emails or used as content for an e-book,"
Ellington explains.
Article Marketer distributes a subscriber’s article to thousands of
content directories, where publishers come looking for fresh content.
When that article is reprinted, it includes the common "about the
author" resource box that includes both the author’s name and a link
back to the author’s web site.
The link works in two ways: it drives immediate traffic to the site, and it provides relevant, one-way backlinks for the site.
According to Google, those backlinks determine a site’s relevance.
"Google’s goal is to connect searchers with the information they need
whether it’s half-way around the world or in their neighborhood," says
Sergey Brin, co-founder of Google Inc. "In general, webmasters can
improve the rank of their sites by increasing the number of
high-quality sites that link to their pages," according to Google’s
Webmaster Help Center.
To build those links quickly and easily, authors are increasingly
turning to automated distribution services like Article Marketer. Find
out how it works (http://www.articlemarketer.com/r_businesses_find_new_customers.php) to improve the bottom line, quickly and inexpensively.
Literally thousands of articles a day are being submitted to Article Marketer (http://www.articlemarketer.com).
The site offers an extensive education section for both new and
experienced article marketers, making it simple to get started. To
arrange an interview, call the Article Marketer press line at 1 (510)
402-4448.
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