Unica Kicks Off Month-long Internet Marketing-focused Blogging Event

March 29, 2007; 04:49 AM
Rand Schulman, new GM of Unica’s Internet Marketing Group, will kick off a month-long Internet marketing blogging event on The Marketers’ Consortiumhttp://unicashare.typepad.com) starting in April. Co-hosting the IM-focused ‘blog party’ will be Steve O’Brien, VP of marketing for the Unica’s IM Group.

The Marketers’ Consortium is an online community developed exclusively for marketing executives. Hosted by Unica, the blog features lively discussions about the critical challenges facing senior marketers today. Topics range from cross-channel marketing and marketing operations issues to the new social media strategies that marketers are employing to reach out to customers.

Previous hosts of The Marketers’ Consortium include marketing thought leaders such as Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated.

Schulman and O’Brien will be taking over the blogging reins from Chris Kenton, President of MotiveLab, a social marketing agency, and author of the marketing strategy blog Marketonomy.com. Kenton has most recently been covering the topic of social media. A recent post includes a series of relevant resources about the topic (Some Good Social Media Sources).

For more information on The Marketers’ Consortium visit: http://unicashare.typepad.com

About Unica

Unica® Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium® software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica’s enterprise-level web analytics solution, Affinium NetInsight™, offers the industry’s most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness.

Focused exclusively on the needs of marketers, Unica’s Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica’s EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.