MarketingSherpa Publishes New Ecommerce Benchmark Guide: 223 Charts of Real-life Internet Retail Marketing Data to Improve Online Sales

March 23, 2007; 05:04 AM
MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, released today its new Ecommerce Benchmark Guide 2007. The Ecommerce Guide features 223 charts of data on e-retail and online shopping data, including search marketing (SEM), Web design tests, and email marketing conducted by 1,913 ecommerce marketers. Copies are available at: http://www.sherpastore.com/e-commerce-benchmark.html

This new Benchmark Guide weighs in at 294-pages, and features results from four studies conducted in 2007 by MarketingSherpa:

#1. MarketingSherpa's Ecommerce Benchmark Survey: 1,913 e-commerce marketers shared their own results, tactical and budgeting data for this exclusive study. Data is split out by major categories (large vs. small merchants; high-growth vs. stagnant sites; services vs. product marketers, etc.).

#2. Three New MarketingSherpa Surveys of Online Shoppers: 2,449 online consumers responded to Sherpa's survey revealing what makes them trust a site, why they abandon carts, etc.

#3. MarketingSherpa's Ecommerce Eyetracking Study: Six new laboratory test results show how online shoppers look (eyeball), scroll, and click on home pages, category pages, merchandise pages, and internal search result pages. These four-color heatmaps include brands such as Best Buy, Circuit City and Wal-Mart.

#4. "Best of" Study Results from 30 Independent Research Organizations: In addition to the above exclusive content, MarketingSherpa's research team also included the most useful stats and results from 30 independent research organizations such as Coremetrics, comScore and Nielsen//NetRatings. Much of this data is previously unpublished, generously gathered by these organizations at Sherpa's request.
For a complete table of contents, including a list of all charts, tables and heatmaps, go to:
http://www.sherpastore.com/e-commerce-benchmark.html

About MarketingSherpa
MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa's newsletters, Guides and Web site every week.

MarketingSherpa also publishes the following Benchmark Guides:
Search Marketing Benchmark Guide
Email Marketing Benchmark Guide
Business Technology Marketing Benchmark Guide

For a complete list of available Benchmark data, go to:
http://www.sherpastore.com/benchmark-guides.html
Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, the company is now celebrating its 7th anniversary. For more information, visit http://www.marketingsherpa.com or call (877) 895-1717.