Capitol Hill Broadcasting Network Taps Reality Digital and Creates User-Generated Video and Social Networking Community for Politics

February 26, 2007; 02:24 AM
Reality Digital, the pioneer and industry leader in media sharing and social community tools for businesses, today announced that Capitol Hill Broadcasting Network (CHBN) is using Reality Digital Opus™, a digital media and video hosting platform, to power its online community, www.chbn.com. CHBN is leveraging Reality Digital’s feature-rich platform as a communication tool for political candidates, elected officials, government agencies and advocacy groups. These parties have found viral video to be an effective way to influence, advocate, and campaign via the Internet. CHBN identified with Reality Digital’s ability to provide a complete social-networking tool set integrated in a single media environment. Specifically, CHBN is tapping the Opus Dashboard™ for the administrative control required to monitor, screen and approve all uploaded content – a huge factor in the company’s mission to build a non-partisan platform exclusively for political media.

“Unlike many of the other video-sharing services, Reality Digital’s B-to-B technology allows us to control and manage the content, services and feature sets – all within our own branded environment,” said David Livingston, a lobbyist in Washington, D.C. and founder of the Capitol Hill Broadcasting Network. “Reality Digital came through with exactly what we were looking for: a fast-to-market, full-featured platform with an arsenal of Web 2.0 functionality. Our plans for additional end-user features include the introduction of Reality Digital’s blogging capabilities, which will allow our members to build communities in support of a particular candidate or cause.”

Currently, CHBN’s end-users can easily upload, organize, and email their video messages to selected groups or post videos publicly to the CHBN website. CHBN recently broadened its audience through an exclusive partnership with The Hill Newspaper (www.thehill.com), which reports on the U.S. Congress and has a circulation of more than 21,000, the largest of any Capitol Hill publication. As these and other companies harness the voice of online communities, politicos can rely on CHBN and Reality Digital to facilitate the transmission of messages to and from Capitol Hill.

“Capitol Hill Broadcasting Network’s successful and swift execution with Reality Digital Opus™ underscores the advantages of a powerful digital media management dashboard in guaranteeing that user-generated content is relevant and appropriate for that group of participants,” said Cynthia Francis, Reality Digital’s CEO. “With more political campaigns tapping social networking sites to organize fundraising, address current issues and – at the most basic level – engage in more intimate dialog with their constituents, moderation tools that allow for varying degrees of control are essential.”

Reality Digital Opus™

Reality Digital Opus is a digital media and video hosting platform that includes business tools such as the Opus Dashboard, a full-featured administrative, monitoring and reporting interface; Opus AdCel™, a patent-pending in-video advertising overlay module, and blogging and forum functionality that enables end-users to create blogs and forums in an Opus-supported environment.

The Reality Digital Opus platform is a Digital Media Management Framework (DMMF) that allows for the upload, transcode and distribution of both professional and consumer generated media. The platform manages and plays back in multiple formats, and includes a rich feature set of end-user functions as well as B2B tools.

About Capitol Hill Broadcasting Network

The Capitol Hill Broadcasting Network (CHBN) is the world’s first and only social-networking and video-sharing website devoted exclusively to Politics. Elected officials, candidates, advocacy groups, and political supporters utilize the CHBN platform to broadcast video messages throughout the internet to build support for their candidate or cause. CHBN utilizes many of the latest Web 2.0 features and is quickly becoming the premier internet communication platform of choice for people in the political world.

About Reality Digital, Inc.

Reality Digital (www.realitydigital.com) is a software development company that enables businesses to enhance their online presence through the use of user-generated content (UGC) and social networking. Comprised of an executive team with over 15 years experience creating innovative video technologies for Fortune 500 companies, Reality Digital continues to leverage its knowledge and expertise by allowing businesses to build and maintain a constant dialogue with their customers.

Reality Digital Opus platform is a “white label” service that allows verticals, such as retail, real estate and entertainment to support UGC content through a hosted service. Web sites can create their own UGC site quickly, easily and cost effectively. Reality Digital’s customers include Viacom’s www.AddictingClips.com, BC Sports www.dyestat.com and others. For more information, visit www.realitydigital.com.

Reality Digital Opus, Opus Dashboard and Opus AdCel are trademarks of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.