imc2 Launches SellPower, a Sophisticated E-Commerce On-Demand Solution

January 22, 2007; 03:46 AM
imc2, a top 10 independent, full-service digital marketing agency, launches its e-commerce solution, SellPower. SellPower combines imc2's digital strategic and branding experience with ATG's top-rated e-commerce solution, enabling small to mid-size retailers to grow their business and increase revenues.

"Small to mid-size retailers clearly need more functionality from e-commerce platform providers," said Mike Graziano, imc2's director of retail e-commerce. "This best-in-class affordable solution delivers the full performance and functionality expected from ATG, with the complete services of a top interactive agency."

SellPower combines ATG's first-rate e-commerce platform with imc2's complete lineup of digital marketing services. This unique combination overcomes the inefficiency and customization challenges that many online retailers face when using primitive or less functional outsourced solutions. Retailers moving to a second-generation platform can leverage SellPower to create a feature-rich, highly customized Web presence that better represents their brand, drives conversion and extends customer intimacy.

"We sought to extend the power of ATG to retailers earlier in their growth processes," said Cliff Conneighton, senior vice president, ATG. "imc2 -- with its strength in strategy and branding, coupled with its online media services, search engine optimization and account services -- proved to be the perfect partner. Together, we can work with online retailers of all sizes to help them grow their businesses and take advantage of the sophisticated features that have made ATG's platform the highest-rated in the industry. This new solution now makes switching to ATG a realistic option for almost anyone."

imc2 provides clients with services ranging from initial strategy to tactical implementation, including e-commerce platform implementations, user experience designs, relationship marketing programs, search engine marketing/optimization, online media and promotions, hosting and managed services and ROI measurement tools. ATG's platform, recently ranked No.1 by Forrester Research among current business-to-consumer e-commerce offerings, adds a new dimension to imc2's capabilities by providing a solution that adjusts to growing businesses and allows retailers to move from an ASP model to a fully owned licensed online retail model.

About imc2

imc2 -- an independent digital marketing agency -- is dedicated to helping its clients achieve their business objectives through interactive marketing. Recently ranking in the top 10 on Advertising Age's "Top 50 Interactive Agencies," imc2 has offices in New York, Dallas, Philadelphia and Cincinnati. imc2 has more than 350 employees and provides interactive services in the following areas: strategy and insight, media and promotions, Web development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Sam's Club, Procter & Gamble, Johnson & Johnson, Omni Hotels and Pfizer. Please visit www.imc2.com for more information.

About ATG

ATG (Art Technology Group, Inc.) (NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, find prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. ATG's B2C e-commerce suite is ranked the #1 current offering by Forrester Research, and powers more of the top 300 internet retailers than any other vendor. ATG's solutions are used by over 600 major brands, including Adobe, A&E Networks, American Eagle Outfitters, B&Q, Best Buy, Cingular Wireless, Coca Cola, Dell, DirecTV, France Telecom, Hewlett-Packard, Intuit, Johnson & Johnson, Louis Vuitton, Mercedes-Benz, Neiman Marcus, New York & Company, Nike, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Rubbermaid, Smith & Hawken, Symantec, T-Mobile, Target, Verisign, and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.