SEMDirector and WebSideStory Partner to Deliver Actionable Insights and Advanced Analytics for Complex Search Marketing Programs

November 28, 2006; 08:20 AM
SEMDirector, Inc., a leading provider of search marketing automation software, and WebSideStory, Inc., a leading provider of digital marketing and analytics solutions, today announced the creation of a formal partnership. By integrating SEMDirector’s portfolio of search marketing automation products with WebSideStory HBX Analytics, the two organizations will offer customers a robust solution to drive improvements in search engine marketing and online advertising. As part of this new partnership, SEMDirector has also joined WebSideStory’s Stream Program, which enables strategic partners to integrate their products, services and data with WebSideStory’s award-winning web analytics capabilities. The Stream Program leverages WebSideStory’s comprehensive suite of documented APIs (Application Programming Interfaces).

“High competition drives up the cost of keywords, and marketers must plan their paid search budgets by strongly aligning bidding tactics to ROI,” stated Sapna Satagopan, a lead analyst at JupiterResearch. As a result of this partnership, customers can leverage the powerful functionality of HBX Analytics and WebSideStory Bid, the company’s integrated keyword bid management solution, with SEMDirector’s portfolio of search marketing automation solutions including SEMDirector™: Enterprise for paid search campaign portfolio management; SEMDirector™: Value for search marketing ROI modeling and analysis; and SEMDirector™: Organic for large-scale natural search engine optimization programs.

“SEMDirector is pleased to announce this partnership and the integration between the SEMDirector portfolio of search marketing automation solutions and WebSideStory HBX Analytics. Today, the SEMDirector portfolio of search marketing automation solutions helps some of the world’s largest organizations and most recognizable brands to optimize paid search bid strategies and automate organic search engine optimization programs. Together these two suites deliver the most comprehensive and actionable information available in the market,” explained Dema Zlotin, vice president of business development for SEMDirector, Inc. “SEMDirector technologies will leverage the visitor behavior information collected by HBX Analytics to make specific recommendations for improving paid bid strategies and increasing online advertising ROI. Using the integrated capabilities of HBX Analytics and WebSideStory Bid, our customers can then easily implement those recommendations on major pay-per-click networks.”

“We believe the combination of HBX Analytics and SEMDirector technologies will provide significant value to our customers,” said Jay McCarthy, vice president of business development for WebSideStory, Inc. “Our partnership enables large advertisers to analyze, develop and execute their paid and organic search strategies in a seamless fashion.”

About WebSideStory, Inc.

Founded in 1996, WebSideStory, Inc. is a leading provider of digital marketing and analytics solutions that improve online marketing, sales and business operations. The WebSideStory suite of digital marketing applications consists of web analytics, site search, web content management, and keyword bid management. WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualization software.

WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.websidestory.com.

WebSideStory and HBX are among the trademarks or registered trademarks owned by WebSideStory, Inc. Visual Sciences is a registered trademark of Visual Sciences, LLC. Other trademarks belong to their respective owners.

About SEMDirector

SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 619.325.0960 or visit http://www.semdirector.com.