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BlueHornet Networks Releases Enhanced Version of its E-Mail Marketing SuiteProvides expanded global capabilities, reporting and integrations with best-of-breed online marketing tools November 17, 2006; 05:29 AM With BlueHornet’s eMS 4.0, online merchants now have access to:
“Gaining sharper insight into customer behavior is a universal marketing need,” said Chuck Davis, vice president of Digital River’s BlueHornet division. “The enhanced global capabilities, reporting and integration now available with eMS 4.0 allow our clients to improve message relevance, foster mutually beneficial relationships and sell smarter across worldwide geographies. Our new e-mail marketing features focus squarely on providing marketers better tools to increase online revenue.” The reporting and integration enhancements provided by BlueHornet’s eMS 4.0 release also feed directly into Digital River’s marketStudio™ integrated e-marketing toolset. marketStudio, which was introduced in September of 2006, offers marketing executives a single, Web-based view into the performance of their e-commerce, Web analytics, e-mail, keyword bid management and affiliate programs. By using marketStudio, marketers can accurately measure and compare the performance of their online marketing programs to determine real-time ROI and optimize their marketing spending. About BlueHornet Networks, Inc. BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com. About Digital River, Inc. Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
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