JupiterResearch Finds That Media & Entertainment, Financial Services, Travel and Automotive Companies Will Lead Online Advertising Spending Over the Next Five Years

November 6, 2006; 09:14 AM
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that media & entertainment, financial services, travel, and automotive advertisers will spend $11.5 billion advertising online in 2011. According to a new JupiterResearch report, “US Online Category Advertising Forecast, 2006 to 2011,” this will account for 57 percent of all online ad spending that year.

“Online advertising spending will increase across all advertiser categories over the next five years while a few particular categories will contribute the majority of new spending,” said Emily Riley, JupiterResearch analyst and lead author of the report. “Media & entertainment and financial services advertisers benefit from business models that work well online.”

By 2011, automotive and travel advertisers will be the third and fourth largest contributors to total online spending, respectively. The largest online advertiser category, media & entertainment, will contribute the most money to search advertising, accounting for over one quarter of search spending overall. Financial services is the second largest online advertising category.

“Audience fragmentation and ecommerce patterns will continue to drive brand and direct response advertisers to shift off-line budgets online,” said David Schatsky, President of JupiterKagan. “With consumers spending as much time going online as watching television—a median of 14 hours per week—the shifting of budgets to online advertising is inevitable.”

The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology visit www.jupiterresearch.com/bin/item.pl/methodology or email [email protected] to request a detailed methodology statement. For additional information on this report or JupiterResearch's Advertising & Branding Research Service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.

About JupiterKagan, Inc.

JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com.