JupiterResearch Finds That E-mail Service Providers Could Experience Churn In Up To A Third of Their Client Base In The Next 12 Months

November 1, 2006; 06:21 AM
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that 32 percent of marketers that use e-mail service providers (ESPs) may switch vendors in the next 12 months if they find the same capabilities for a similar or reduced price.

In a new vendor evaluation report, “E-mail Marketing Buyer’s Guide, 2006,” JupiterResearch assessed the offerings of 28 ESP vendors and the needs of marketers. JupiterResearch based ESPs on their overall value, suitability, and breadth of addressing the distinct needs of three types of marketers – ESPs with Small-/Midsize-Market Focus, Service-Oriented ESPs and Large-Enterprise–Oriented ESPs.

“As the e-mail market becomes increasingly mature, ESPs that lack tight integration with their clients, or a satisfying process and service experience, are susceptible to client churn,” said David Daniels, Vice President & Research Director and lead author of the report.

JupiterResearch’s E-mail Marketing Buyer’s Guide, 2006 examines how ESPs’ offerings matured during the past 12 months and what the major product developments were. It also details the changes that marketers and vendors alike should anticipate in the coming year.

“Simply selecting an ESP based on the highest number of available standard elements in the offering is not advisable,” said David Schatsky, President of JupiterKagan. “Instead, buyers should develop an e-mail marketing strategy based on mailing and performance goals, and they should map the strategy to features required to execute it.”

The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology, visit www.jupiterresearch.com/bin/item.pl/methodology or email [email protected] to request a detailed methodology statement. For additional information on this report, JupiterResearch's E-mail Marketing research service or JupiterResearch’s Vendor Constellations, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.

About JupiterKagan, Inc.

JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com.