Compete Launches Free Web Analytics Tools for Interactive Marketers, Small Businesses and Consumers

November 1, 2006; 06:23 AM
Compete Inc. today announced the launch of Compete.com, the first website to offer free premium web analytics to interactive marketers, small businesses and consumers. Compete.com’s new online tools provide timely and accurate snapshots for every site on the internet including competitive website analytics – all free of charge.

The information on Compete.com offers several advantages over the existing web analytics providers in the industry. Powered by more than two million consumers, the service comprises the industry’s largest continuous consumer behavior database. This database draws from a broad array of data sources to increase panel diversity and ensure a representative composition of the US Internet population. Combined with rigorous statistics and normalization methodologies, these features create highly accurate traffic profiles for the millions of websites on the internet. Compete is the only company in the marketplace making this powerful combination of tools available, free of charge.

Through Compete.com, interactive marketers and small businesses have unlimited access to a premium tool that will help them monitor the online landscape in real time, so they can measure their web effectiveness and understand how they are performing relative to rivals. Individuals can now easily and quickly gain insight into a new microsite or marketing campaign launched by a competitor, or gauge historical web traffic trends for companies in their industry. Compete.com now puts small and emerging businesses looking to invest in online marketing on a competitive playing field with larger companies that traditionally have had more resources to invest in costly third party web analytics.

“All marketers have a tremendous opportunity to use online data to measure and manage their businesses more effectively,” said Stephen DiMarco, vice president of marketing and client services at Compete. “But in the past there have been three barriers preventing this from occurring on a widespread basis: cost, speed and accuracy. With the launch of Compete.com today, we’ve met these challenges and are making this valuable data available for free to all businesses so they can improve how they go to market and engage consumers.”

Compete.com delivers the sharpest set of tools in the online consumer research market, including:

• Compete SnapShot™- provides free information for every site on the internet including site traffic history and competitive analytics; as well as promotional codes across thousands of online retailers; and site-specific trust scores.
• Compete Search™ - revolutionizes social search by alerting searchers to site profiles, promotional codes and trust scores for each search result displayed.
• Compete Toolbar™- is a new browser tool that provides users real-time access to the same information found in Compete Snapshot while they navigate the web.
• Compete Blog™- is one of the premier blogging sites on the web and has been recognized for its timely commentary on marketing and the internet.

“One of the most incredible things that the Internet has the potential to offer is increased marketing efficiency,” said Bill Gross, founder, chairman and chief executive officer of Idealab. “Compete.com is making a breakthrough in transparency with its new tools that can finally deliver more on that promise than ever before. With transparency, everyone wins and I am excited about how great this will be for both consumers and marketers.”

About Compete

Compete, Inc. is the only online market research firm that creates value for both consumers and marketers. Compete’s research is powered by millions of people who share their online behavior to create a more trusted, transparent, and valuable Internet. Consumers use Compete to stay safe when they surf, save when they buy, and discover the best new websites. Leading companies turn to Compete to understand how these consumers consider, buy and engage with their own and rival brands. Carlson Hotels Worldwide, Hyundai Motor America, Upromise, DaimlerChrysler and other innovative companies rely on Compete’s real-time insights to improve the return on their marketing investments.

Compete is headquartered in Boston, Massachusetts, with offices throughout the US. For more information, please visit http://www.competeinc.com.