WebMetro Unveils Dynamic New Platform that Gives Clients a Competitive Advantage

October 9, 2006; 04:08 AM

WebMetro, a leader in Interactive Marketing whose clients include Public Storage, Frederick's of Hollywood, and the Merrick-Group, announced upgrades to its' DSMM (Dynamic Search Media Marketing) platform. The new version, DSMM2, is scheduled for integration with current and future clients in the coming months. Developed as a scalable solution, DSMM2 continues the winning tradition of the platform, with major upgrades focused on improving real-time campaign management features, and increasing the depth and breadth of the analytics tools.

According to Michael Behrens, VP of eMarketing with WebMetro, "With DSMM1 employed, our clients have seen profitability increase by up to 400%. DSMM2 will improve results further by exposing market behaviors and supplying cutting edge tools to manipulate and maneuver within them. DSMM2's centralized campaign management interface offers clarity and transparency on all aspects of search engine marketing allowing for higher impact results."

DSMM2's Best-of-Breed platform offers the following features:

* Comprehensive Bid Management Console

* Analytics Suite -- Upgraded tools that allow for highly granular reporting and tracking capabilities to a level unmatched by current competitive platforms.

* Creative & Landing Page Testing -- Develops tests at the creative and landing page level for key metrics such as click-through rate (CTR), conversion rate, ROI, AOV, and revenue.

* Dynamic Keyword Generation -- Strategically increases keyword portfolios to gain reach, lower overall cost per clicks (CPC), and increase traffic and/or conversions.

Behrens added, "With CPCs on the rise due to increased competition, and online media continuously offering more advanced ways to advertise, the online landscape has become extremely complex to negotiate. Advertisers are finding it harder to keep up with the challenging demands of search engine marketing. DSMM2 provides a unique blend of advanced search optimization tools and in-depth web analytics - providing a distinct competitive advantage to our clients. This type of advanced platform is why our clients will continue to win in search."

Since 1995, WebMetro has been delivering high performance Digital Marketing services by maximizing results through a dynamic process that combines the power of savvy strategies and best-in-class technology. Paid Search (SEM), Organic Search Engine Optimization (SEO), Digital Marketing Strategy Consulting, Creative Design and a strong, highly technical Web Development Team, all coexist within WebMetro to create our synergistic approach to Digital Marketing. Clients range from aggressive entrepreneurs to Fortune 50 companies. To learn more, visit WebMetro's webiste, or call (909) 599-8885.