VeriSign Assures Online Customer Satisfaction with ForeSee Results

October 6, 2006; 03:39 AM
ForeSee Results is using the proven methodology of the American Customer Satisfaction Index (ACSI) to measure the satisfaction of online customers of VeriSign, the leading provider of intelligent infrastructure for the networked world.

A random sample of visitors to VeriSign’s corporate web site (www.verisign.com) are asked to respond to an online survey during their website experience. The sophisticated and scientific methodology of the ACSI shows VeriSign which aspects of the online experience, e.g., search, content, etc., are having the most impact on overall satisfaction with the website. Unlike other methods of measuring customer satisfaction, the ACSI-based methodology also shows how improvements in satisfaction drive behaviors tied to loyalty, such as return visits to the site and word-of-mouth recommendations.

ForeSee Results’ unique customer satisfaction measurement solution also enables VeriSign to profile visitors to the site (e.g., customers vs. prospects, primary purpose of their visit, etc.) and to understand how satisfaction varies by different audience segments.

“VeriSign’s site is geared toward educating site visitors and generating sales leads,” said Larry Freed, President and CEO of ForeSee Results. “Customer satisfaction analytics can play a crucial role in uncovering insights that can be leveraged to improve lead generation efforts both online and offline.”

About ForeSee Results

ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Clients include Ask.com, Harper Collins, Kelly Services, DTE Energy, and St. John Health System, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.