Mass Market Push Email Only Two Clicks Away; SEVEN's Latest Software Connects Users to Their Inbox in Less Than 5 Minutes

September 21, 2006; 03:27 AM
Consumers can now have push email up and running on their phone within minutes. The latest version of SEVEN's Always-On Mail makes it easier than ever before to keep up to date with personal or work email, and paves the way for true mass market adoption of mobile email services.

"As the adoption rate of mobile email increases and the technology reaches mass market levels, operators will need to scale their services rapidly. It is therefore essential that our software removes any complexity for our operator customers and for their customers" says Paul Hedman, COO, SEVEN. "Our latest version of Always-On Mail meets these requirements. It brings to market the fastest installation process of any mobile email service, and it is available on more devices and through more operators than any other solution. All of these benchmarks mean we hold the number one position in the white-label mobile email market."

Two-click access is just one of a number of new features in Version 5.2 of Always-On Mail. End-users can now have multiple work and personal emails pushed to the same device with the multiple email inbox feature, and each inbox retains the familiar look and feel of Microsoft Outlook, Lotus Notes or Internet email.

The new version also brings added benefits to operators, all designed to maximize consumer and enterprise adoption rates in the retail market. Enhancements include simplified provisioning, delivery and administration which help speed time to market, increase ARPU and lower churn rates. Furthermore, Always-On Mail now has single client architecture and a single relay server for all its products to simplify administration and lower support costs for operators. This makes the distribution and management of the software highly efficient.

The range of mobile devices on which Always-On Mail is, or can be, pre-installed is another major benefit to operators. Service adoption rates of up to 35% have been achieved by SEVEN customers using this method of service delivery. By combining pre-installation with over-the-air provisioning and a white-label download site, operators can reach out to any potential user via their device, the web or a PC.

Hedman concludes; "SEVEN's focus on the end-user and their needs is making mass market mobile email a reality for our operator customers. Whether business or consumer, people want a solution which is familiar and easy to use, which is flexible to suit their particular needs, and which is readily available from a local provider. We have achieved this with the latest version Always-On Mail, and it will be the foundation of the next phase of our growth."

About SEVEN

SEVEN is a global provider of software that enables mobile operators, Internet email providers and service providers to offer their subscribers secure, low-cost, real-time access to business and personal email applications. SEVEN's software is specialized to meet the unique needs and requirements of the Fortune 500 enterprise, the small-to-medium organization, workgroups, individual professionals and consumers. The SEVEN software supports all major device platforms, including BREW, J2ME, Microsoft Windows Mobile, Palm OS and Symbian-based phones, and currently ships on over 200 mobile phone models manufactured by Hitachi, HTC, HP, Motorola, Nokia, Palm, Sanyo, Samsung, Sony Ericsson and Toshiba. SEVEN is available today across major international network standards, and has been chosen by 100 leading mobile operators and service providers worldwide including: including Bharti, Cingular Wireless, Etisalat, Globe Telecom, Hutchison, KDDI Corp., NTT DoCoMo, O2, Optus, Orange, Sprint Nextel, Starhub, Telefonica Moviles, Telenor Group, Telkom Indonesia, Vimpelcom and Yahoo!. SEVEN is headquartered in Redwood City, CA, USA, with local offices around the globe. For additional information, visit www.seven.com.